Theme 3, 17 Nov: Social commerce

Growing global appetite for the connected social ecosystem

For many global consumers, social platforms are the entry point for everything they do online – entertainment, news, communications, and of course, shopping. The rising power social channels have is insurmountable, and no one can afford to ignore it any longer. On 17 Nov, immerse yourself in topics up for discussion on overcoming high advertising costs with a direct-to-consumer strategy, maximising retail media ad spend, designing a virtual storefront that converts, leveraging the power of online communities, creating shoppable video content that converts, and many more!

If you fall under one of these roles, Day 3 is perfect for you.

Digital marketing executives who are looking at refreshing their digital commerce strategies for higher customer engagement, acquisition, and retention.

Social media leads who are responsible for creating engaging and interactive content of different formats on various social channels to drive online traffic and engagement.

Sales and marketing professionals who are responsible for designing campaigns to better connect with their target audience on socials.

Business owners and entrepreneurs who are looking to pivot their offline business online to scale their retail sales.

SPEAKERS

Announcing our 2022 speakers real soon – stay tuned!

Agenda at a glance

17 November

0930 – 1000 

From powerhouses to people-powered: What’s next for social commerce? 

1000 – 1030 

The future of consumerism: Is direct-to-avatar the next direct-to-consumer? 

1030 – 1100

Morning break 

TRACK I: ONLINE COMMUNITIES

TRACK II: SHOPPABLE MEDIA

1330 – 1400 

TRACK I: ONLINE COMMUNITIES

Customer acquisition is no longer in jeopardy: Overcoming skyrocketing advertising costs with a robust DTC plan 

TRACK II: SHOPPABLE MEDIA

Rethink retail media: Maximising commerce media with limited resources for high output

1130 – 1200

TRACK I: ONLINE COMMUNITIES

The era of conversational commerce: Cultivating intimate and personalised relationships with chat commerce to cement customer loyalty 

TRACK II: SHOPPABLE MEDIA

Retain consumers’ interest beyond ads: Converting interest into positive behaviour for brands

1200 – 1230 

TRACK I: ONLINE COMMUNITIES

Go where your customers are: Creating an interactive digital and social storefront that converts

TRACK II: SHOPPABLE MEDIA

The ones that got away: Streamlining data with ad retargeting strategies for fresh new leads

1230 – 1330 

Lunch 

1330 – 1400 

TRACK I: ONLINE COMMUNITIES

Unleash the power of your brand’s offering: Optimising opportunities for alternative revenue streams at your fingertips 

TRACK II: SHOPPABLE MEDIA

Drive in-app shopping: Creating killer TikTok ad creatives that captivates and converts without breaking the bank 

1400 – 1430

TRACK I: ONLINE COMMUNITIES

Scale your brand experience: Leveraging augmented and virtual retailing to double-down on conversions and loyalty

TRACK II: SHOPPABLE MEDIA

Digital economies of the future: Rethinking payment currencies for next-gen consumers

1430  – 1500

TRACK I: ONLINE COMMUNITIES

From inspiration to action: Optimising the economic value of short-form videos and livestreaming

TRACK II: SHOPPABLE MEDIA

The convergence of content and commerce: Creating your shoppable content to meet customers with content they’re looking for

1500 – 1515

Afternoon break

1515 – 1545 

TRACK I: ONLINE COMMUNITIES

Foster brand loyalty with virtual communities: Driving customer lifetime value

TRACK II: SHOPPABLE MEDIA

Press p(l)ay: The role of YouTube as an effective sales channel for a wide range of shopper segments

1545 – 1615

TRACK I: ONLINE COMMUNITIES

Making influencers a cornerstone: Collaborating with the right influencer to reach target consumers instantly

TRACK II: SHOPPABLE MEDIA

Agency versus in-house: The great debate on building an owned in-house brand public and hiring an agency on retainer 

1615

End of Theme 3 and cocktail reception

We want you!

If your organisation provides services or solutions in the following area, you will be perfect for this theme:

 

  • Social analytics
  • E-commerce marketing
  • E-commerce solutions
  • E-commerce web design and development solutions
  • Online marketing
  • Affiliate marketing
  • PPC solutions
  • Search engine marketing
  • And many more!

Get in touch with us at partnerships@marketing-interactive.com to find out more.