Digital, technology, first-party-data, social media are buzzwords that makes every marketer feel they need to care about them. But making it your business in driving long-term, sustainable, growth is harder than it looks. Malaysia’s Loob Holding, which owns Southeast Asia’s biggest bubble tea brand by stores, is on its way to being the largest tech-enabled beverage player in Southeast Asia. How are they paving their digital roadmap? In this session, learn how the abovementioned buzzwords can be used as an edge to level up your entire organisation’s product and consumer strategies.  

Despite retail business doors have reopened, there is no sign that digital commerce is slowing down. Many are vying the same consumer group, and with lower barriers to entry into the online space, competition is stiffer than ever. In this session, learn how to overcome high advertising costs with well-integrated DTC strategy to help attract and retain customers for the long-term. 

In this year’s SYNC Southeast Asia report, we see consumers pushing ahead, seeking integrated shopping experiences across their journey from discovery to post-purchase. They are experimenting with different brands and alternative ways of doing commerce, seeking more value while yearning for more engagement. This stage of evolution has also seen them forge ahead with the adoption of future technologies. In this session, learn the latest insights on how brands and businesses can prepare to meet these evolving expectations. 

Social ads are here to stay, and brands could no longer sit idly without getting on social accounts, especially that’s where you consumers are at. With its organic reach potential, it is crystal clear that it is the premier social network to activate influencers, and generate awareness about a brand’s products and services. This session deep dives into how creatives on Facebook and Instagram can drive seamless in-app shopping without customers ever leaving the page.