{"id":37029,"date":"2026-05-05T13:57:08","date_gmt":"2026-05-05T05:57:08","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/?page_id=37029"},"modified":"2026-09-11T16:06:10","modified_gmt":"2026-09-11T08:06:10","slug":"day-1-22-september-agentic-experimentation-to-business-impact","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/day-1-22-september-agentic-experimentation-to-business-impact\/","title":{"rendered":"Day 1, 22 September: Agentic experimentation to business impact"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;color-t1-box&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">Day 1, 22 September: Agentic exploration to enterprise impact<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;themes buttons&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;25215&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;pa-inline-buttons&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;   justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MjQwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; button_text=&#8221;REQUEST BROCHURE&#8221; admin_label=&#8221;REQUEST BROCHURE&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; custom_padding=&#8221;|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"h2\" style=\"text-align: center\">The AI conversation has shifted from capability to commercial impact. Agentic intelligence is moving beyond pilots into full-scale deployment \u2013 streamlining workflows, modernising legacy architecture, and turning fragmented data into orchestrated and profitable journeys. Learn how leading brands are activating agentic AI to orchestrate efficiency, create outsized impact, and unlock new vectors of growth.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Agenda &#8211; Day 1&#8243; module_id=&#8221;agenda1&#8243; module_class=&#8221;t1-box color-white-box agenda&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;no-bottom-border&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Agenda&#8221; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">Agenda<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_day_headline&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<strong>22 September<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;08:15&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>08:15<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Registration&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Registration<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;08:50&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>08:50<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Welcome Address&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Welcome address<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;09:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>09:00<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Opening%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Opening fireside]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Embracing disruption: The AirAsia story of technology, community and growth&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"TextRun SCXW8091669 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW8091669 BCX0\">Embracing disruption: The AirAsia story of technology, <\/span><span class=\"NormalTextRun SCXW8091669 BCX0\">community<\/span><span class=\"NormalTextRun SCXW8091669 BCX0\"> and gro<\/span><span class=\"NormalTextRun SCXW8091669 BCX0\">wth<\/span><\/span><span class=\"TextRun SCXW8091669 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW8091669 BCX0\">\u00a0<\/span><\/span><span class=\"EOP Selected SCXW8091669 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Tony Fernandes&#8221; position=&#8221;Chief Executive Officer, Capital A, Co-Founder, AirAsia&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/07\/Tony_Fernandes_CapitalA_Cap.jpg&#8221; admin_label=&#8221;Co-Founder, AirAsia&#8221; module_id=&#8221;overlay_unique_id_8147&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;][\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Moderator:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Rezwana Manjur&#8221; position=&#8221;Editor-in-Chief&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2024\/05\/Rezwana-Manjur-img2.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;MARKETING-INTERACTIVE &#8211; Rezwana Manjur&#8221; module_id=&#8221;overlay_unique_id_26576&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<\/p>\n<p><strong>MARKETING-INTERACTIVE<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>10:00<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Panel discussion%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Panel discussion]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The 95% failure gap: Where\u202fthe\u202fmodels\u202fbreak \u2013\u202fand\u202fthe strategies to build\u202fresilient\u202fAI\u202f\u202f &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The 95% failure gap: Where\u202fthe\u202fmodels\u202fbreak \u2013\u202fand\u202fthe strategies to build\u202fresilient\u202fAI\u202f\u202f <\/h3>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Khang Nguyen Trieu&#8221; position=&#8221;Group Head of Digital and Technology&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/07\/Khang_newheadshot-.jpeg&#8221; admin_label=&#8221;Banyan Group-Khang Nguyen Trieu&#8221; module_id=&#8221;overlay_unique_id_38117&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<\/p>\n<p><strong>Banyan Group<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Jaslyin Qiyu&#8221; position=&#8221;Chief Marketing Officer and Head of Customer Experience, Singapore and Australia&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/05\/Jaslyin-Qiyu.jpg&#8221; admin_label=&#8221;Cigna Healthcare &#8211; Jaslyin Qiyu&#8221; module_id=&#8221;overlay_unique_id_20035&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<\/p>\n<p><strong>Cigna Healthcare<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Deirdre Chew&#8221; position=&#8221;Director of Sales, SEA&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/07\/Deirdre-img.jpg&#8221; admin_label=&#8221;StackAdapt&#8221; module_id=&#8221;overlay_unique_id_38280&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>StackAdapt<\/strong>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Moderator:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Mira Bharin&#8221; position=&#8221;Moderator&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/09\/Mira-Bharin-img.jpg&#8221; admin_label=&#8221;Mira Bharin &#8211; Moderator &#8221; module_id=&#8221;overlay_unique_id_38792&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10:30&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>10:30<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking break&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:00<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Is your data foundation holding your AI impact back?&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Is your data foundation holding your AI impact back?<\/h3>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Speaker:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Naohiro Yamaura&#8221; position=&#8221;Chairman and CEO&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/05\/Naohiro-Yamaura.jpg&#8221; admin_label=&#8221;Ayudante APAC _ Naohiro Yamaura&#8221; module_id=&#8221;overlay_unique_id_34959&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Ayudante APAC<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:30&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:30<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Panel discussion%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Panel discussion]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Re-engineering the\u202fexecution\u202fengine:\u202fAdapting legacy workflows for a multi-agent reality\u202f&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Re-engineering the\u202fexecution\u202fengine:\u202fAdapting legacy workflows for a multi-agent reality\u202f<\/h3>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Andrew Hill&#8221; position=&#8221;Digital Acceleration Strategy and Enablement Senior Director&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2025\/08\/Andrew-Hill.jpg&#8221; admin_label=&#8221;Coca-Cola ASEAN and South Pacific Operating Unit &#8211; Andrew Hill&#8221; module_id=&#8221;overlay_unique_id_35124&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Coca-Cola ASEAN and South Pacific Operating Unit<\/strong>[\/et_pb_team_member][et_pb_team_member name=&#8221;Alex de Leon&#8221; position=&#8221;Group Vice President, AI Transformation and Growth&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/07\/alex-img.jpg&#8221; admin_label=&#8221;PropertyGuru Group &#8211; Alex de Leon&#8221; module_id=&#8221;overlay_unique_id_38078&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>PropertyGuru Group<\/strong>[\/et_pb_team_member][et_pb_team_member name=&#8221;Inez Fun&#8221; position=&#8221;Global Digital Director, Beauty and Wellbeing&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/08\/Inez-Fun_img.jpg&#8221; admin_label=&#8221;Unilever&#8221; module_id=&#8221;overlay_unique_id_31206&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Unilever<\/strong>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Moderator:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Soumik Chakraborty&#8221; position=&#8221;Moderator&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2023\/11\/Soumik-Chakraborty-2.jpg&#8221; admin_label=&#8221;Soumik Chakraborty &#8211; Moderator&#8221; module_id=&#8221;overlay_unique_id_20654&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>12:00<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;From automation to anticipation: How AI becomes the connection catalyst in 2026&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>From automation to anticipation: How AI becomes the connection catalyst in 2026<\/h3>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Speaker:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Gerald Tjan&#8221; position=&#8221;Asia Commercial Director&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/05\/Gerald-Tjan.jpeg&#8221; admin_label=&#8221;Braze_Gerald Tjan&#8221; module_id=&#8221;overlay_unique_id_37550&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<\/p>\n<p><strong>Braze<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:30 &#8211; 13:30&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>12:30 &#8211; 13:30<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Power Hour&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"color3\">Power Hour<\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Across the next 60 minutes four experts will share short sharp talks on key issues affecting marketing professionals today.\u202f &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;sub-topic-columns&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:30&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>12:30<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Power Hour 1:\u202fThe evolution of agentic to adaptive advertising &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Power Hour 1:<br \/>The evolution of agentic to adaptive advertising <\/h4>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Grant Gudgel&#8221; position=&#8221;Chief Marketing Officer&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/08\/Grant-Gudgel_img.jpg&#8221; admin_label=&#8221;Locala&#8221; module_id=&#8221;overlay_unique_id_38684&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Locala<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:50&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>12:50<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Power Hour 2: How Al is rewiring internal production \u2013 and why getting it right is crucial&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Power Hour 2:<br \/>How Al is rewiring internal production \u2013 and why getting it right is\u00a0crucial<\/h4>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Douglas Goh&#8221; position=&#8221;Head of Creative and Director of Digital Creative&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/07\/Douglas_Photo.jpeg&#8221; admin_label=&#8221;Samsonite_Douglas Goh&#8221; module_id=&#8221;overlay_unique_id_38095&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Samsonite<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;13:10&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>13:10<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Power Hour 3: Creative intelligence for real-time brands: Winning at GenAI speed\u202f&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Power Hour 3:<br \/>Creative intelligence for real-time brands: Winning at GenAI speed<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speakers:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Speakers:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Vasily Popravko&#8221; position=&#8221;Senior Director, Data SEA&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/08\/Vasily_headshot.jpg&#8221; admin_label=&#8221;Monks_Vasily Popravko&#8221; module_id=&#8221;overlay_unique_id_38327&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Monks<\/strong>[\/et_pb_team_member][et_pb_team_member name=&#8221;Jinyoung Park&#8221; position=&#8221;Senior Data Specialist&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/08\/Jinyoung_headshot.jpg&#8221; admin_label=&#8221;Monks_Jinyoung Park&#8221; module_id=&#8221;overlay_unique_id_38331&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Monks<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;13:30&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>13:30<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking lunch&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking lunch<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;14:30&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>14:30<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<strong>[Case study]<\/strong>[\/et_pb_text][et_pb_text admin_label=&#8221;The agentic edge: Turning AI ambition into real B2B growth&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The agentic edge: Turning AI ambition into real B2B growth<\/h3>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Speaker:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Mihir Deshpande&#8221; position=&#8221;Senior Director, Commercial, Chemical Analysis Division, Asia Pacific and Japan &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/05\/Mihir_Photo.jpg&#8221; admin_label=&#8221;Thermo Fisher Scientific &#8221; module_id=&#8221;overlay_unique_id_34954&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Thermo Fisher Scientific<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;15:00 &#8211; 16:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>15:00 &#8211; 16:00<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Power Hour%93&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"color3\">Power Hour<\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Across the next 60 minutes four experts will share short sharp talks on key issues affecting marketing professionals today. &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.\u202f <\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;sub-topic-columns&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;15:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>15:00<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Power Hour 1: Building an operating system for human signals amidst an intelligent AI martech stack&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Power Hour 1:<br \/>Building an operating system for human signals amidst an intelligent AI martech stack<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Shermaine Wong&#8221; position=&#8221;Founder and Chief Executive Officer&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/05\/ShermaineWong_Headshot_New.jpg&#8221; admin_label=&#8221;Cult Creative &#8211; Shermaine Wong&#8221; module_id=&#8221;overlay_unique_id_34590&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<\/p>\n<p><strong>Cult Creative<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;15:20&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>15:20<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Power Hour 2: Brand visibility in the age of AI: Influencing hearts and algorithms&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Power Hour 2:<br \/>Brand visibility in the age of AI: Influencing hearts and algorithms<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<strong>Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Ann Duhneva&#8221; position=&#8221;Principal Consultant, Digital Analytics&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/09\/Ann-Duhneva-img.jpeg&#8221; admin_label=&#8221;Kantar&#8221; module_id=&#8221;overlay_unique_id_38926&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Kantar<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;15:40&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>15:40<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Power Hour 3: %91Virtual%93 The machine customer era&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Power Hour 3:<br \/>[Virtual] The machine customer era<\/h4>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Josh Blyskal&#8221; position=&#8221;Head of AI Strategy&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/09\/Josh-Blyskal-img.jpg&#8221; admin_label=&#8221;Profound &#8211; Josh Blyskal&#8221; module_id=&#8221;overlay_unique_id_38948&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Profound<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;16:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>16:00<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Networking break&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Networking break<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;16:30&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>16:30<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Panel discussion%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Panel discussion]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;From orchestration to ownership: Redefining marketing&#8217;s role in an AI-powered enterprise&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>From orchestration to ownership: Redefining marketing&#8217;s role in an AI-powered enterprise<\/h3>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Panellists:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Jacqui Lim&#8221; position=&#8221;Chief Commercial Officer&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/09\/Jacqui-Lim_img.jpg&#8221; admin_label=&#8221;Mediacorp_Jacqui Lim&#8221; module_id=&#8221;overlay_unique_id_38889&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Mediacorp<\/strong>[\/et_pb_team_member][et_pb_team_member name=&#8221;Marcus Chew&#8221; position=&#8221;Managing Director Group Retail Banking Marketing&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/07\/Marcus-Chew_img.jpg&#8221; admin_label=&#8221;UOB&#8221; module_id=&#8221;overlay_unique_id_38066&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>UOB<\/strong>[\/et_pb_team_member][et_pb_team_member name=&#8221;Ng Kok Hwee&#8221; position=&#8221;Chief Marketing Officer&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/07\/Ng-Kok-Hwee_img.jpg&#8221; admin_label=&#8221;Zespri International_Ng Kok Hwee&#8221; module_id=&#8221;overlay_unique_id_38128&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>Zespri International<\/strong>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Rezwana Manjur&#8221; position=&#8221;Editor-in-Chief&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/05\/Rez-2.jpg&#8221; admin_label=&#8221;MARKETING-INTERACTIVE &#8211; Rezwana Manjur&#8221; module_id=&#8221;overlay_unique_id_26576&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>MARKETING-INTERACTIVE<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;17:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>17:00<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Beyond Belief: How expectations shape experience\u2014and how to unlearn what holds us back&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Beyond Belief: How expectations shape experience\u2014and how to unlearn what holds us back<\/h3>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Speaker:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Nir Eyal&#8221; position=&#8221;New York Times Bestselling Author and Behavioural Designer&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/wp-content\/uploads\/sites\/31\/2026\/08\/Nir-Eyal_img.jpg&#8221; admin_label=&#8221;NirAndFar.com&#8221; module_id=&#8221;overlay_unique_id_38532&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url=&#8221;#overlay&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; image_url__hover_enabled=&#8221;off|hover&#8221;]<strong>NirAndFar.com<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;17:35&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>17:35<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Closing remarks&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Closing remarks<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;17:45&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>17:45<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Cocktails and connections&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Cocktails and connections<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Theme naviagation&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MjQwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; button_text=&#8221;REQUEST BROCHURE&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;REQUEST AGENDA&#8221; module_class=&#8221;transparent btn_big &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_module=&#8221;16249&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3MDM0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; button_text=&#8221;DAY 2 AGENDA&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;DAY 2&#8243; module_class=&#8221;btn_big &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Who should sponsor? &#8221; module_id=&#8221;sponsors1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_module=&#8221;37596&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"h1\" style=\"text-align: center\">Who should sponsor?<\/h4>\n<p style=\"text-align: center\">If your organisation provides services or solutions in the following areas, you will be perfect for this theme:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;mobile-no-padding-bottom mobile-no-margin-bottom&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Get in touch with us at <a href=\"mailto:partnerships@marketing-interactive.com\">partnerships@marketing-interactive.com<\/a> to find out more.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Sticky btns&#8221; module_id=&#8221;footer_sticky_section&#8221; _builder_version=&#8221;4.27.0&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_module=&#8221;15925&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; 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Agentic intelligence is moving beyond pilots into full-scale deployment \u2013 streamlining workflows, modernising legacy architecture, and turning fragmented data into orchestrated and profitable journeys. Learn how leading brands are activating agentic AI to orchestrate efficiency, create outsized [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-37029","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Day 1, 22 September: Agentic experimentation to business impact - Digital Marketing Asia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/day-1-22-september-agentic-experimentation-to-business-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Day 1, 22 September: Agentic experimentation to business impact - Digital Marketing Asia 2026\" \/>\n<meta property=\"og:description\" content=\"Day 1, 22 September: Agentic exploration to enterprise impactThe AI conversation has shifted from capability to commercial impact. 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