{"id":37034,"date":"2026-05-05T14:02:50","date_gmt":"2026-05-05T06:02:50","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/?page_id=37034"},"modified":"2026-05-11T17:24:32","modified_gmt":"2026-05-11T09:24:32","slug":"day-2-23-september-engineering-the-predictive-journey","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-asia\/day-2-23-september-engineering-the-predictive-journey\/","title":{"rendered":"Day 2, 23 September: Engineering the predictive journey"},"content":{"rendered":"

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Day 2, 23 September: Orchestrating predictive journeys<\/h2>\n

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Powered by<\/h2>\n<\/td>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”themes buttons” _builder_version=”4.9.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||||false|false” global_module=”25215″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”pa-inline-buttons” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=” justify-content: center;” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk2NSJ9fQ==@” button_text=”REQUEST BROCHURE” admin_label=”REQUEST BROCHURE” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”|20px||20px|false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

As agents reshape behaviour in a zero-click world, journeys are no longer step-by-step \u2013 they\u2019re instant, invisible, and data-defined. The traditional funnel has given way to an omnichannel reality where every touchpoint is a decision point, and every signal is an opportunity. Discover how top marketers are engineering predictive journeys that are unifying platforms, channels, and data into one intelligent system.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 2″ module_id=”agenda2″ module_class=”color-white-box agenda” _builder_version=”4.27.0″ background_enable_color=”off” custom_margin=”||||false|false” custom_padding=”||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”no-bottom-border” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Agenda” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

Agenda<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”agenda_day_headline” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”23 September” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

23 September<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”08:15″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

08:15<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Registration” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Registration<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ disabled_on=”off|off|off” admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”08:50″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

08:50<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Welcome Address” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Welcome address<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”09:00″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

09:00<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Opening%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

[Opening]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”The pre-click\u202feconomy:\u202fNavigating the invisible customer journey\u202f ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The pre-click\u202feconomy: Navigating the invisible customer journey<\/h3>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”09:45″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

09:45<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Stop reacting, start predicting: Beyond the campaign to always-on CX\u202f ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Stop reacting, start predicting: Beyond the campaign to always-on CX\u202f <\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:15″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

10:15<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”The future belongs to\u202fthe\u202fseamless:\u202fOptimising omnichannel for an on-demand, zero-channel\u202fbrand\u202freality\u202f ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The future belongs to\u202fthe\u202fseamless:\u202fOptimising omnichannel for an on-demand, zero-channel\u202fbrand\u202freality\u202f <\/h3>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Panellists:<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row color4-box” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:45″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

10:45<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Networking break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:15″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

11:15<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case study%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

[Case study]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”The human premium: High-stakes CX in a\u202fhybrid B2B world\u202f ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The human premium: High-stakes CX in a\u202fhybrid B2B world\u202f <\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:45 – 12:45″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

11:45 – 12:45<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Power Hour” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”1px|||||” global_colors_info=”{}”]<\/p>\n

Power Hour<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”Across the next 60 minutes four experts will share short sharp talks on key issues affecting marketing professionals today.\u202f ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”sub-topic-columns” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”11:45″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

11:45<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Power Hour 1: The connected rep: Using\u202fchatbots\u202fto make human service smarter, not redundant” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Power Hour 1:
\nThe connected rep: Using\u202fchatbots\u202fto make human service smarter, not redundant<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Speaker:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”12:05″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

12:05<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Power Hour 2: Sink of sync: How disciplined data management powers sharper\u202finsights\u202fand smarter strategies” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Power Hour 2:
Sink or sync: How disciplined data management powers sharper insights \u202fand smarter strategies<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”12:25″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

12:25<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Power Hour 3: Connecting the dots: Building memory-rich\u202fhyperpersonalisation\u202facross the full journey\u202f\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Power Hour 3:
Connecting the dots: Building memory-rich hyperpersonalisation across the full journey<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row color4-box” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:45″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

12:45<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Networking lunch<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”13:45″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

13:45<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93\u202f” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

[Panel discussion]\u202f<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”You\u2019re\u202fnot missing customers \u2013\u202fyou\u2019re\u202fmissing\u202fcontextual\u202fsignals\u202f ” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

You\u2019re\u202fnot missing customers \u2013\u202fyou\u2019re\u202fmissing\u202fcontextual\u202fsignals\u202f <\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ disabled_on=”off|off|off” admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:15″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

14:15<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Fireside chat%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

[Fireside chat]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Beyond the blind box:\u202fEstablishing\u202fglobal IP through immersive digital and physical\u202ftouchpoints\u202f\u202f\u202f ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Beyond the blind box:\u202fEstablishing\u202fglobal IP through immersive digital and physical\u202ftouchpoints<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:45 – 15:45″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

14:45 – 15:45<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Power Hour%93″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

Power Hour<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”sub-topic-columns” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”14:45″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

14:45<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Power Hour 1: \u202fMapping the journey from first transaction to lasting loyalty\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Power Hour 1:
\n\u202fMapping the journey from first transaction to lasting loyalty\u202f<\/h4>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Speaker:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”15:05″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

15:05<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Power Hour 2: Happiness, delivered\u202fnow\u202f\u2013\u202fhow real-time\u202fdata\u202fis closing the gap between expectation and experience\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Power Hour 2:
Happiness, delivered\u202fnow\u202f\u2013\u202fhow real-time\u202fdata\u202fis closing the gap between expectation and experience\u202f<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”15:25″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

15:25<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Power Hour 3: \u202fOffer-led personalisation: Turning relevance into lifetime value\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Power Hour 3:
\u202fOffer-led personalisation: Turning relevance into lifetime value<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row color4-box” _builder_version=”4.27.0″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:45″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

15:45<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Networking break<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”16:15″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

16:15<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Case\u202fstudy%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

[Case\u202fstudy]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Trust as the new differentiator:\u202fRetention in a data-saturated world\u202f” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Trust as the new differentiator:\u202fRetention in a data-saturated world\u202f<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”16:45″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

16:45<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”]<\/p>\n

[Panel discussion]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”From\u202fcollapsing\u202fthe funnel to owning the fault lines:\u202fTurning market uncertainty into your next advantage\u202f\u202f ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

From\u202fcollapsing\u202fthe funnel to owning the fault lines:\u202fTurning market uncertainty into your next advantage\u202f\u202f \u202f<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”17:15″ _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n

17:15<\/p>\n

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Closing remarks<\/h3>\n

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17:20<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”End of conference” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

End of conference<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Theme naviagation” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MjQwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” button_text=”REQUEST BROCHURE” button_alignment=”center” admin_label=”REQUEST AGENDA” module_class=”transparent btn_big ” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” global_module=”16249″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM3MDI5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” button_text=”DAY 1 AGENDA” button_alignment=”center” admin_label=”DAY 1″ module_class=”btn_big ” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Who should sponsor? ” module_id=”sponsors1″ _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}” global_module=”37596″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Who should sponsor?<\/h4>\n

If your organisation provides services or solutions in the following areas, you will be perfect for this theme:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ module_class=”mobile-no-padding-bottom mobile-no-margin-bottom” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n