{"id":8908,"date":"2026-06-27T00:39:39","date_gmt":"2026-06-26T16:39:39","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/?page_id=8908"},"modified":"2026-10-15T17:20:23","modified_gmt":"2026-10-15T09:20:23","slug":"day-1-21-october-turning-data-into-marketing-advantage","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/day-1-27-october-the-data-behind-the-demand\/","title":{"rendered":"Day 1, 27 October: The data behind the demand"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;color-t1-box&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">Day 1, 27 October: The data behind the demand<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;themes buttons&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;pa-inline-buttons&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;   justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzMDYiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; button_text=&#8221;REQUEST BROCHURE&#8221; admin_label=&#8221;REQUEST BROCHURE&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; custom_padding=&#8221;|20px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Marketing teams are not short of data. They are short of clarity. Customer behaviour is scattered across platforms, stores, retail partners, social search, and commerce journeys. Learn how brands can cut through the noise, read demand earlier, and make smarter growth bets in a market where every channel claims to perform.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Agenda &#8211; Day 1&#8243; module_id=&#8221;agenda1&#8243; module_class=&#8221;t1-box color-white-box agenda&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;no-bottom-border&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Agenda&#8221; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">Agenda<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;agenda_day_headline&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;21 October&#8221; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>27 October<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;08:30&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>08:30<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;REGISTRATION &amp; REFRESHMENTS&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>REGISTRATION &amp; REFRESHMENTS<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;09:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>09:00<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Welcome Remarks&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Welcome Remarks<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;09:10&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>09:10<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Opening Fireside Chat%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Opening Fireside Chat]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Data as the growth engine: Developing the marketing foundation behind smarter customer decisions&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Data as the growth engine: Developing the marketing foundation behind smarter customer decisions<\/h3>\n<ul>\n<li>Identifying where useful customer data is really coming from today<\/li>\n<li>Reassessing why many brands still struggle to turn data into growth<\/li>\n<li>Discussing what senior marketers must fix before data can drive better decisions<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Speaker:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Speaker:<\/strong>[\/et_pb_text][et_pb_team_member name=&#8221;Ricky Wong&#8221; position=&#8221;Vice Chairman &amp; Group CEO&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/09\/Ricky-Wong_cropped.jpg&#8221; admin_label=&#8221;Hong Kong Technology Venture Company &#8221; module_class=&#8221;divioverlay-9775&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Hong Kong Technology Venture Company <\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Karen Wong&#8221; position=&#8221;Editor \u2013 North Asia &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/07\/Karen-Wong_mi.jpg&#8221; admin_label=&#8221;MARKETING-INTERACTIVE &#8211; Karen Wong&#8221; module_class=&#8221;divioverlay-7548&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>MARKETING-INTERACTIVE<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row &#8221; _builder_version=&#8221;4.27.0&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;09:40&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>09:40<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case Study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case Study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;First-party reality: Building a value exchange customers will actually return to&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>First-party reality: Building a value exchange customers will actually return to<\/h3>\n<ul>\n<li>Designing data exchanges that give customers a clearer reason to identify themselves<\/li>\n<li>Strengthening owned customer relationships beyond one-off acquisition and retargeting<\/li>\n<li>Measuring how richer consented data improves retention, loyalty, and lifetime value<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Chak Ming Fai&#8221; position=&#8221;Head of Technology, Asia&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/10\/Chak-Ming-Fai_img.jpeg&#8221; admin_label=&#8221;Adobe_Chak Ming Fai&#8221; module_class=&#8221;divioverlay-10067&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Adobe<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10:10&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>10:10<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Panel Discussion%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Panel Discussion]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Omnichannel data: Closing the gap between online behaviour and offline intent&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Omnichannel data: Closing the gap between online behaviour and offline intent<\/strong><\/h3>\n<ul>\n<li>Interpreting how customers move across digital, retail, and commerce environments<\/li>\n<li>Connecting behavioural signals with purchase context to build a more complete customer view<\/li>\n<li>Applying customer intelligence to improve targeting, journey design, and conversion decisions<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Panellists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Cindy Ho &#8221; position=&#8221;Vice President of Business Development &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/08\/Cindy-Ho-cropped.jpg&#8221; admin_label=&#8221;AsiaPac Net Media&#8221; module_class=&#8221;divioverlay-9376&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>AsiaPac Net Media<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Yoko Yeung&#8221; position=&#8221;Marketing and Communications Director, Northeast Asia&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/07\/Yoko-Yeung_img.jpg&#8221; admin_label=&#8221;IWC Schaffhausen&#8221; module_class=&#8221;divioverlay-9115&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>IWC Schaffhausen<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Anthony Tsang&#8221; position=&#8221;Head of Marketing &amp; Digital (Greater China Region)&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/07\/Tsang-Anthony-cropped-scaled.jpg&#8221; admin_label=&#8221;Oriental Watch Company&#8221; module_class=&#8221;divioverlay-9243&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Oriental Watch Company<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Richard Brosgill&#8221; position=&#8221;Moderator&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/10\/Richard-Brosgill-img.jpeg&#8221; admin_label=&#8221;Richard Brosgill &#8211; Moderator&#8221; module_class=&#8221;divioverlay-10089&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;10:40&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>10:40<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;MORNING COFFEE &amp; NETWORKING &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>MORNING COFFEE &amp; NETWORKING <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.27.0&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:00<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/09\/icon-Lightning-Talk.png&#8221; title_text=&#8221;icon Lightning Talk&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; admin_label=&#8221;talk &#8211; icon&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; max_width=&#8221;120px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;8232&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Lightning Talk%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Lightning Talk]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Chat is the new storefront: Designing AI-powered conversations that convert&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"TextRun SCXW94780652 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94780652 BCX8\">Chat is the new storefront: Designing AI-powered conversations that convert<\/span><\/span><\/h3>\n<h3><span style=\"font-size: 18px;font-weight: 300\"><span class=\"TextRun SCXW160323104 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW160323104 BCX8\">Exploring how brands can use AI agents to understand customer intent, personalise recommendations, and guide customers towards purchase through seamless conversations across messaging channels.<\/span><\/span><span class=\"EOP Selected SCXW160323104 BCX8\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Eric Mui&#8221; position=&#8221;VP, General Manager (GCC, EMEA, LATAM)&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/09\/Eric-Mui-img.jpeg&#8221; admin_label=&#8221;SleekFlow&#8221; module_class=&#8221;divioverlay-9239&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>SleekFlow<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.27.0&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:15&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:15<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/09\/icon-Lightning-Talk.png&#8221; title_text=&#8221;icon Lightning Talk&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; admin_label=&#8221;talk &#8211; icon&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; max_width=&#8221;120px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;8232&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Lightning Talk%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Lightning Talk]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Insider One &#8211; Marketing that learns: Building self-improving customer journeys with agentic AI&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"TextRun SCXW94780652 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94780652 BCX8\"><span class=\"TextRun SCXW231480409 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW231480409 BCX8\"><span class=\"TextRun SCXW108332565 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW108332565 BCX8\">Marketing that learns: Building self-improving customer journeys with agentic AI<\/span><\/span><\/span><\/span><\/span><\/span><\/h3>\n<h3><span style=\"font-size: 18px;font-weight: 300\"><span class=\"EOP Selected SCXW160323104 BCX8\" data-ccp-props=\"{}\"><span class=\"EOP Selected SCXW18968208 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><span class=\"TextRun SCXW87200519 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW87200519 BCX8\">Discover how agentic AI can understand customer intent<\/span><span class=\"NormalTextRun SCXW87200519 BCX8\"> and <\/span><span class=\"NormalTextRun SCXW87200519 BCX8\">determine<\/span><span class=\"NormalTextRun SCXW87200519 BCX8\"> the next-best action across channels.<\/span><\/span><span class=\"EOP Selected SCXW87200519 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/span><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Jack Nguyen&#8221; position=&#8221;Regional Managing Director SEA TWHK&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/10\/Jack-Nguyen_img.jpeg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Insider One_Jack Nguyen&#8221; module_class=&#8221;divioverlay-10079&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Insider One<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:05 &#8211; 11:35&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:05 &#8211; 11:35<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;LIGHTNING TALK&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #d12d2e\">LIGHTNING TALK<\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;sub-topic-columns&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:05&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:05<\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Beyond the database: Reimagining CRM with AI &#8221; admin_label=&#8221;Beyond the database: Reimagining CRM with AI &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"TextRun SCXW113992305 BCX0\" lang=\"EN-SG\" xml:lang=\"EN-SG\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW113992305 BCX0\">Discover how brands are using this duo to personalise at scale, respond in real time, and guide customers without friction.<\/span><\/span><span class=\"EOP SCXW113992305 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_team_member name=&#8221;Tony Ng&#8221; position=&#8221;Founder and Creative Director&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/08\/Tony-Ng-cropped.jpg&#8221; admin_label=&#8221;DigiSalad Group (Hong Kong, Singapore &amp; Taiwan)&#8221; module_class=&#8221;divioverlay-7838&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>DigiSalad Group (Hong Kong, Singapore &amp; Taiwan)<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:20&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]11:20[\/et_pb_text][et_pb_toggle title=&#8221;Building the full funnel: Data, insight, and conversion in one flow &#8221; admin_label=&#8221;Building the full funnel: Data, insight, and conversion in one flow&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span class=\"TextRun SCXW55942405 BCX0\" lang=\"EN-SG\" xml:lang=\"EN-SG\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW55942405 BCX0\">Discover how brands can integrate awareness, influence, and purchase into a unified funnel powered by data and intelligent orchestration.<\/span><\/span><span class=\"EOP SCXW55942405 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:30&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:30<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/09\/icon-Lightning-Talk.png&#8221; title_text=&#8221;icon Lightning Talk&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; admin_label=&#8221;talk &#8211; icon&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; max_width=&#8221;120px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;8232&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Lightning Talk%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Lightning Talk]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;iClick &#8211; Reading customer signals: Making real-time data work harder&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"TextRun SCXW29720742 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29720742 BCX8\"><span class=\"TextRun SCXW112796859 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW112796859 BCX8\">Reading customer signals: <span class=\"TextRun Highlight SCXW44471424 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW44471424 BCX8\">Why trust in AI agents is earned, not bought<\/span><\/span><\/span><\/span><\/span><\/span><\/h3>\n<h3><span class=\"NormalTextRun SCXW39024594 BCX8\" style=\"font-size: 18px;font-weight: 300\"><span class=\"EOP Selected SCXW139663522 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><span class=\"TextRun Highlight SCXW180263439 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW180263439 BCX8\">Understand how brands can start with listening, using cross-channel behaviour and AI to spot high-intent customers, then let an agent take on more only as it proves itself. Learn a five-step trust ladder that keeps approval and brand control in your hands, with just enough AI at every step<\/span><\/span><\/span><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Charlie Li&#8221; position=&#8221;Director of MIA Agent&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/10\/Charlie-Li-img.jpg&#8221; admin_label=&#8221;AMBR_Charlie Li&#8221; module_class=&#8221;divioverlay-9999&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>AMBR<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;11:45&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>11:45<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/09\/icon-Lightning-Talk.png&#8221; title_text=&#8221;icon Lightning Talk&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; admin_label=&#8221;talk &#8211; icon&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; max_width=&#8221;120px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;8232&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Lightning Talk%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Lightning Talk]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Driving business growth with CX, social CRM, and AI agents&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"TextRun SCXW29720742 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29720742 BCX8\">Driving business growth with CX, social CRM, and AI agents<\/span><\/span><\/h3>\n<h3><span class=\"NormalTextRun SCXW39024594 BCX8\" style=\"font-size: 18px;font-weight: 300\">Leveraging AI agents by centralising cross-channel chat data into a unified Social CRM to quickly understand customer intent and automate personalised follow-ups that enhance daily interactions and drive overall growth.<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Billy Kwan&#8221; position=&#8221;Senior Account Director&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/08\/Billy-Kwan-cropped.jpg&#8221; admin_label=&#8221;Omnichat&#8221; module_class=&#8221;divioverlay-9380&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Omnichat<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>12:00<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/09\/icon-Lightning-Talk.png&#8221; title_text=&#8221;icon Lightning Talk&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; admin_label=&#8221;talk &#8211; icon&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; max_width=&#8221;120px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;8232&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Lightning Talk%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Lightning Talk]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Meltwater &#8211; AI-powered analysis: Turning insights into actionable intelligence&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"TextRun SCXW29720742 BCX8\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29720742 BCX8\"><span class=\"NormalTextRun SCXW15112484 BCX8\">AI-powered analysis: Turning insights into actionable intelligence<\/span><span class=\"NormalTextRun SCXW15112484 BCX8\">\u00a0<\/span>\u00a0<\/span><\/span><\/h3>\n<h3><span class=\"NormalTextRun SCXW39024594 BCX8\" style=\"font-size: 18px;font-weight: 300\"><span class=\"TextRun SCXW237169047 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW237169047 BCX8\">Examining how marketers can use AI to structure fragmented media, prioritise the signals that matter, and translate analysis into intelligence that guides business decisions.<\/span><\/span><span class=\"EOP Selected SCXW237169047 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Melvin Chng&#8221; position=&#8221;Greater China Regional Director&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/10\/Melvin-Chng-img.jpg&#8221; admin_label=&#8221;Meltwater_Melvin Chng&#8221; module_class=&#8221;divioverlay-10019&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Meltwater<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;12:15&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>12:15<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;NETWORKING LUNCH &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>NETWORKING LUNCH <\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;13:30&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>13:30<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case Study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case Study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;From data to brand love: Designing personalisation that serves the customer &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"TextRun SCXW19991439 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW19991439 BCX8\">From data to brand love: Designing personalisation that serves the customer<\/span><\/span><span class=\"EOP Selected SCXW19991439 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Unifying identity, behavioural signals, and segmentation to create an actionable view of every customer.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Orchestrating distinctive experiences across the journey, from acquisition to loyalty, grounded in data and context.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Building a continuous optimisation loop through testing, recommendations, and real-time learning.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Aniko Andras&#8221; position=&#8221;Global Marketing Director&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/10\/Aniko-Andras-img.jpg&#8221; admin_label=&#8221;Charles &amp; Keith_Aniko Andras&#8221; module_class=&#8221;divioverlay-10003&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Charles &amp; Keith<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;14:00&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>14:00<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/09\/icon-Lightning-Talk.png&#8221; title_text=&#8221;icon Lightning Talk&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; admin_label=&#8221;talk &#8211; icon&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; max_width=&#8221;120px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;8232&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Lightning Talk%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Lightning Talk]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Data governance: Cleaning the inputs before marketing automation scales the mistakes &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Data governance: Cleaning the inputs before marketing automation scales the mistakes<\/h3>\n<h3><span style=\"font-size: 18px;font-weight: 300\">Assessing how clearer ownership, better data quality, and stronger governance can prevent analytics and AI from amplifying poor assumptions.<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Pauline Tsui&#8221; position=&#8221;Head of Business Development, Retail Media&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/10\/Pauline-Tsui-img.jpg&#8221; admin_label=&#8221;DFI Retail Group_Pauline Tsui&#8221; module_class=&#8221;divioverlay-10007&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>DFI Retail Group<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;14:15&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>14:15<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case Study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case Study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Loyalty as a data engine: Creating value beyond points and rewards &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"NormalTextRun SCXW22391518 BCX8\">Loyalty as a data engine: Creating value beyond points and rewards<\/span><span class=\"NormalTextRun SCXW22391518 BCX8\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Use loyalty data to build a clearer view of customer value across spending, frequency, and engagement<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Identify patterns in repeat behaviour to strengthen retention and re-engagement strategies<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Turn loyalty insights into more relevant personalisation and customer experiences beyond points and rewards<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Isaac Lau&#8221; position=&#8221;Marketing Director &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/08\/Isaac-Lau-cropped.png&#8221; admin_label=&#8221;24\/7 FITNESS &#8221; module_class=&#8221;divioverlay-9506&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>24\/7 FITNESS<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;14:45&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>14:45<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Panel Discussion%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Panel Discussion]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Cross-border demand: Designing smarter journeys for Hong Kong\u2019s evolving customer base&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Cross-border demand: Designing smarter journeys for Hong Kong\u2019s evolving customer base<\/h3>\n<ul>\n<li>Understanding how local and Mainland customers discover brands differently<\/li>\n<li>Adapting digital journeys to changing travel and purchase behaviour<\/li>\n<li>Using customer behaviour to improve cross-border targeting and conversion<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Panellists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Terry Tong&#8221; position=&#8221;Global Marketing Director (CMO)&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/10\/Terry-Tong-img.jpg&#8221; admin_label=&#8221;K&amp;F CONCEPT_Terry Tong&#8221; module_class=&#8221;divioverlay-10031&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>K&amp;F CONCEPT<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221; Wallace Ho&#8221; position=&#8221;General Manager, Corporate Communications, CRM and Digital&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/08\/Wallace-Ho-Garden.jpg&#8221; admin_label=&#8221;The Garden Company&#8221; module_class=&#8221;divioverlay-9322&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>The Garden Company<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Moderator:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Karen Wong&#8221; position=&#8221;Editor \u2013 North Asia &#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/07\/Karen-Wong_mi.jpg&#8221; admin_label=&#8221;MARKETING-INTERACTIVE &#8211; Karen Wong&#8221; module_class=&#8221;divioverlay-7548&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>MARKETING-INTERACTIVE<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;15:15&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>15:15<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;COCKTAILS &amp; NETWORKING&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>COCKTAILS &amp; NETWORKING<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;15:35&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>15:35<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Case Study%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Case Study]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Real-time analytics: Turning live data into sharper marketing decisions&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span class=\"TextRun SCXW180933626 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW180933626 BCX8\">Real-time analytics: Turning live data into sharper marketing decisions<\/span><\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Reading campaign performance before momentum is lost<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Using analytics to adjust spend and messaging faster<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Turning reporting into action for stronger ROI<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Esther Tan&#8221; position=&#8221;Global Director of Marketing &amp; E-Commerce&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/08\/Esther-Tan-cropped.png&#8221; admin_label=&#8221;Plaza Premium Group&#8221; module_class=&#8221;divioverlay-9514&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Plaza Premium Group<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;16:05&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>16:05<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;%91Closing Panel Discussion%93&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||5px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>[Closing Panel Discussion]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;The machine in the marketing department: Preparing teams for the next wave of digital transformation &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The machine in the marketing department: Preparing teams for the next wave of digital transformation\u00a0<\/h3>\n<ul>\n<li>Examining the gap between AI ambition and real marketing capability<\/li>\n<li>Building the right foundations before automation becomes everyone\u2019s shortcut<\/li>\n<li>Reassessing what marketers must fix before AI scales the wrong habits<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Panellists:&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Panellists:<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Susanna Yip&#8221; position=&#8221;Marketing Director&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/07\/Susanna-Yip_img.jpg&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Inchcape Greater China&#8221; module_class=&#8221;divioverlay-9111&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Inchcape Greater China<\/strong>[\/et_pb_team_member][et_pb_team_member name=&#8221;Frankie Li&#8221; position=&#8221;SVP and GM of Global Marketing&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/09\/Frankie-Li-cropped.jpeg&#8221; admin_label=&#8221;GP Batteries&#8221; module_class=&#8221;divioverlay-9780&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>GP Batteries<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_team_member name=&#8221;Ivy Wong&#8221; position=&#8221;Head of Mobility Marketing&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2025\/10\/Ivy-Wong-img.jpeg&#8221; admin_label=&#8221;Shell Hong Kong &#8221; module_class=&#8221;divioverlay-8493&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Shell Hong Kong<\/strong><\/p>\n<p>[\/et_pb_team_member][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Moderator:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Moderator:<\/strong><br \/>\n[\/et_pb_text][et_pb_team_member name=&#8221;Johnnie Leung&#8221; position=&#8221;Moderator&#8221; image_url=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2026\/10\/Johnnie-Leung-img.jpg&#8221; admin_label=&#8221;Johnnie Leung &#8211; Moderator&#8221; module_class=&#8221;divioverlay-10092&#8243; _builder_version=&#8221;4.27.0&#8243; body_line_height=&#8221;1.4em&#8221; link_option_url_new_window=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; admin_label=&#8221;Agenda row&#8221; module_class=&#8221;agenda_row color4-box&#8221; _builder_version=&#8221;4.16&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;agenda_row_date&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;16:35&#8243; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>16:35<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; module_class=&#8221;agenda_row_description&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Closing remarks by MARKETING-INTERACTIVE&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>END OF DAY 1<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; 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button_text=&#8221;DAY 2 AGENDA&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;DAY 2&#8243; module_class=&#8221;btn_big &#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Who should sponsor? &#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 class=\"h1\">Who should sponsor?<\/h5>\n<h6 class=\"h2\">If your organisation helps marketers make sharper decisions, improve digital visibility, strengthen commerce performance, understand customer behaviour, or turn fragmented signals into business impact, Day 1 is designed for you.<\/h6>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Customer data platforms<\/li>\n<li>Marketing analytics and measurement providers<\/li>\n<li>Retail media platforms<\/li>\n<li>Ecommerce and marketplace solutions<\/li>\n<li>Social listening and customer intelligence tools<\/li>\n<li>Search, social, and performance marketing platforms<\/li>\n<li>Creator marketing and influencer technology providers<\/li>\n<li>Digital shelf and commerce intelligence platforms<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;mobile &#8211; version&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Customer data platforms<\/li>\n<li>Marketing analytics and measurement providers<\/li>\n<li>Retail media platforms<\/li>\n<li>Ecommerce and marketplace solutions<\/li>\n<li>Social listening and customer intelligence tools<\/li>\n<li>Search, social, and performance marketing platforms<\/li>\n<li>Creator marketing and influencer technology providers<\/li>\n<li>Digital shelf and commerce intelligence platforms<\/li>\n<li>CRM and customer engagement solutions<\/li>\n<li>Out-of-home and omnichannel media solutions<\/li>\n<li>Data integration and dashboarding providers<\/li>\n<li>AI visibility and generative search monitoring tools<\/li>\n<li>Marketing automation platforms<\/li>\n<li>Cross-border marketing and commerce partners<\/li>\n<li>And many more!<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>CRM and customer engagement solutions<\/li>\n<li>Out-of-home and omnichannel media solutions<\/li>\n<li>Data integration and dashboarding providers<\/li>\n<li>AI visibility and generative search monitoring tools<\/li>\n<li>Marketing automation platforms<\/li>\n<li>Cross-border marketing and commerce partners<\/li>\n<li>And many more!<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; 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