{"id":5438,"date":"2024-08-01T14:15:40","date_gmt":"2024-08-01T06:15:40","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/?p=5438"},"modified":"2024-08-01T14:18:08","modified_gmt":"2024-08-01T06:18:08","slug":"dr-yvonne-leung","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/dr-yvonne-leung\/","title":{"rendered":"Dr. Yvonne Leung"},"content":{"rendered":"

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2024 Speaker’s Profile<\/strong><\/h2>\n

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Dr. Yvonne Leung<\/h3>\n

Director of Customer Transformation and Growth<\/h4>\n

Bupa Hong Kong<\/h5>\n

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Yvonne Leung is the Director of Customer Transformation & Growth of Bupa Hong Kong. A strategic thinker, Yvonne creates human-centered user experiences to continually build game changing solutions to maximize customer outcomes and brand equity. Yvonne\u2019s passion is to lead customer transformation as an innovative, relationship-driven commercial entrepreneur to create shared value for all stakeholders and bring positive change to the broader community. Leveraging on her experiences in multi-brand, multi-channel, digital customer driven roles, she is focused on becoming a leader to lead an organization into the future with purpose, and sustainability at it heart with an ambition to improve customer experience, wellbeing and adoption of technology.<\/p>\n

Prior to her current role, Yvonne was the ex-Chief Marketing Officer and founding leader of AlipayHK. She is a well-known marketer and change leader in the Fintech industry and a Chartered Marketer and Fellow Member (FCIM) of Chartered Institute of Marketing (UK) as well as a winner for Distinguished Marketing Leadership of HKMA\/TVB Marketing Excellence Awards 2020.<\/p>\n

Yvonne holds a Bachelor of Commerce degree in Finance (First Class Hons & Dean\u2019s List Award), a Master of Arts degree in Communication, a Master of Business Administration degree in Strategic Management, and a Doctor of Business Administration degree with a research focus in Digital Marketing. She has also completed a Digital Disruption: Digital Transformation Strategies Program at the University of Cambridge, Customer-Focused Innovation Program at Stanford University, and Executive Program for Leading Change at The Hong Kong university of Science and Technology.<\/p>\n

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View other speakers’ profile<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2024 Speakers” module_class=”section-standard-color mobile-2-columns” _builder_version=”4.9.2″ custom_padding=”26px|||||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_module=”5398″ saved_tabs=”all” locked=”off” collapsed=”off”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” module_class=”members-grid mobile-2-columns” _builder_version=”4.9.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Dr. Yvonne Leung” position=”Director of Customer Transformation and Growth” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2024\/08\/Yvonne-Leung-img.jpg” admin_label=”Bupa Hong Kong” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0MzgifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ title_text=”Yvonne-Leung-img” sticky_enabled=”0″]<\/p>\n

Bupa Hong Kong<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=” Iris Kan” position=”Director Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2024\/08\/Iris-Kan-Photo.jpg” admin_label=”L\u2019Occitane” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzOTMifX0=@” link_option_url_new_window=”on”]<\/p>\n

L\u2019Occitane<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Dominique Rose Van-Winther” position=”Chief AI Evangelist, CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2024\/08\/Dominique-Rose-Van-Winthe-img.jpg” admin_label=”Final Upgrade AI” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0MTEifX0=@” link_option_url_new_window=”on”]Final Upgrade AI[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_team_member name=”Alex Lee” position=”Group Head of Digital and Data Analytics” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2024\/08\/Alex-Lee-img.jpg” admin_label=”Uni-China Group” _builder_version=”4.9.2″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU0MjcifX0=@” link_option_url_new_window=”on”]<\/p>\n

Uni-China Group<\/p>\n

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2024 Speaker’s ProfileDr. Yvonne Leung Director of Customer Transformation and Growth Bupa Hong KongYvonne Leung is the Director of Customer Transformation & Growth of Bupa Hong Kong. A strategic thinker, Yvonne creates human-centered user experiences to continually build game changing solutions to maximize customer outcomes and brand equity. 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