{"id":5640,"date":"2024-08-16T13:49:38","date_gmt":"2024-08-16T05:49:38","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/?p=5640"},"modified":"2024-08-16T13:51:11","modified_gmt":"2024-08-16T05:51:11","slug":"elaine-tai","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/elaine-tai\/","title":{"rendered":"Elaine Tai"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color2-box &#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_color=&#8221;#E2E4DD&#8221; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2024 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;5395&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2024 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2024\/08\/Elaine-TAI-portrait.jpg&#8221; title_text=&#8221;Elaine TAI portrait&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3>Elaine Tai<\/h3>\n<h4>Regional Marketing Head<\/h4>\n<h5>GEOX<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Elaine, a seasoned brand marketing practitioner with two decades of navigating luxury lifestyle retail and consumer tech, currently leads regional marketing at GEOX Asia Pacific. In the post-COVID era, she orchestrates the brand\u2019s bold repositioning, weaving intimate events and well-being experiences across 12 APAC regions. Before that, she drove Sugar\u2019s market presence in Greater China, securing a substantial RMB 400 million investment from the Yibin government. Elaine\u2019s retail career encompasses marketing roles at Furla Asia Pacific, Shanghai Tang under The Richemont Group, The Swank and its affiliated brands Brunello Cucinelli, Brioni, Paule Ka, among others.<\/p>\n<p>Elaine majored in Journalism and Communication at The Chinese University of Hong Kong.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2024 View other speakers&#8217; profile&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;5405&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; 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In the post-COVID era, she orchestrates the brand\u2019s bold repositioning, weaving intimate events and well-being experiences across 12 APAC regions. 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