{"id":5910,"date":"2024-09-05T17:24:51","date_gmt":"2024-09-05T09:24:51","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/?p=5910"},"modified":"2024-09-05T17:25:36","modified_gmt":"2024-09-05T09:25:36","slug":"chelsea-ma","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/chelsea-ma\/","title":{"rendered":"Chelsea Ma"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color2-box &#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_color=&#8221;#E2E4DD&#8221; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2024 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;5395&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2024 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2024\/09\/chelsea-ma-img.jpg&#8221; title_text=&#8221;chelsea-ma-img&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3>Chelsea Ma<\/h3>\n<h4>eCommerce and CRM Lead, APAC &amp; China<\/h4>\n<h5>Moschino<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Chelsea is currently the lead of eCommerce &amp; CRM at Moschino for Asia Pacific region including China, in which she develops the region\u2019s digital strategy and initiatives to drive commercial success. She manages the growth and transformation of all online channels and infrastructures such as eCommerce DTC, third-party platforms, as well as loyalty and social CRM, to establish unified commerce at Moschino.<\/p>\n<p>Before her role at Moschino, Chelsea had extensive digital retail experience from fashion and beauty groups like YooX Net-A-Porter, DFS and Shiseido Group, where her roles spanned from trade marketing, CRM, digital transformation and eCommerce.<\/p>\n<p>Chelsea holds a Bachelor of Business Administration degree major in Accounting and Finance at the University of Hong Kong.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2024 View other speakers&#8217; profile&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;5405&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; 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