{"id":6947,"date":"2024-10-10T15:38:23","date_gmt":"2024-10-10T07:38:23","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/?p=6947"},"modified":"2024-10-10T15:39:09","modified_gmt":"2024-10-10T07:39:09","slug":"martin-shaw","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/martin-shaw\/","title":{"rendered":"Martin Shaw"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color2-box &#8221; _builder_version=&#8221;4.9.2&#8243; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_color=&#8221;#E2E4DD&#8221; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2024 &#8211; title&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;5395&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.9.2&#8243; locked=&#8221;off&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2024 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.9.2&#8243;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-hk\/wp-content\/uploads\/sites\/45\/2024\/10\/MArtin-Shaw-img.jpg&#8221; title_text=&#8221;MArtin Shaw-img&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3>Martin Shaw<\/h3>\n<h4>Global Head of Digital Marketing, Wealth and Personal Banking<\/h4>\n<h5>HSBC<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Martin Shaw, Global Head of Digital Marketing, Wealth and Personal Banking, HSBC<\/p>\n<p>Martin is Global Head of Digital Marketing at HSBC\u2019s consumer-facing retail bank. His passion is supporting companies who want to improve their digital marketing in new and innovative ways to increase visibility, helping them leverage advanced technologies to drive commercial outcomes by shifting their customer perception, while driving scale and profitability.<\/p>\n<p>He&#8217;s spent the last 25+ years helping companies (clients and agencies) across many sectors (including Financial Services, FMCG, Travel, technology and IT) create opportunities by sourcing, deploying and commercialising technology that\u2019s useful, usable and used to improve commercial outcomes and manage competitive threats. He\u2019s achieved this in local UK and China market roles, in European and Asian regional positions, as well as in global assignments. Every business is different, but every business can take advantage of new technology with a clearly articulated plan rooted in commercial reality.<\/p>\n<p>Outside of work he\u2019s a foodie, rugby fan and terrible guitar player.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2024 View other speakers&#8217; profile&#8221; _builder_version=&#8221;4.9.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_module=&#8221;5405&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.9.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; 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