Iskandar Siva

Director of Global Experimentation and Growth

ParagonCorp

With over 25 years at the intersection of storytelling, strategy, and innovation, Iskandar Siva is a force in creative leadership. As director of global experimentation and growth at ParagonCorp, he leads bold content experimentation across platforms, markets, and formats crafting narratives that don’t just perform, but resonate.

From viral films to immersive digital experiences, Siva’s work spans television, cinema, branded content, and web. His career includes transformative stints as VP of creative content at Gojek and Ruangguru, where he shaped campaigns that broke records and redefined how tech brands connect emotionally with their audiences.

A creative pioneer at heart, he directed two of the most-watched original films on YouTube in Indonesia and launched the region’s first-ever podcast by a tech company. His work blends creative intuition with data-driven precision always one step ahead of what’s next.

At ParagonCorp, Siva now drives a global agenda: combining experimentation, AI-powered innovation, and agile content production to push creative boundaries. Whether scaling beauty-tech across borders or reimagining brand engagement, he remains grounded in what matters most human connection, cultural relevance, and storytelling that moves people.