{"id":25674,"date":"2024-03-01T15:37:37","date_gmt":"2024-03-01T07:37:37","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/?page_id=25674"},"modified":"2026-09-17T15:58:14","modified_gmt":"2026-09-17T08:58:14","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”color2-box” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” bottom_divider_style=”mountains” bottom_divider_color=”#E2E4DD” bottom_divider_height=”50px” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

13 October 2026<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda ” module_class=” first-rows-max last-section agenda2″ _builder_version=”4.27.0″ custom_margin=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:30 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking and registration” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Networking and registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:50 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:00 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Opening remarks ” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Opening remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:15 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Opening session” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Opening keynote]<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Where is the new homepage? Winning discovery across search, social and AI-generated results” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Where is the new homepage? Winning discovery across search, social and AI-generated results<\/h4>\n
    \n
  • Understand where discovery now begins as younger audiences turn to TikTok and ChatGPT for recommendations over traditional search.<\/li>\n
  • Reveal how AI Overviews and zero-click results are reshaping visibility for brands still focused on conventional rankings.<\/li>\n
  • Redefine the SEO playbook by building the signals, authority and relevance brands need to be recommended across platforms.<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_team_member name=”Alexander Zulkarnain” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/08\/Alexander-Zulkarnain_img.jpg” admin_label=”Taman Safari Indonesia Group” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NTkwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]<\/p>\n

    Taman Safari Indonesia Group<\/strong><\/p>\n

    [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

    10:00 AM<\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=” %91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    [Panel discussion]<\/strong><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”The efficiency gap: Putting AI to work across content, targeting and optimisation” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    The efficiency gap: Putting AI to work across content, targeting and optimisation<\/h4>\n
      \n
    • Reveal the gap between AI ownership and real efficiency, as marketing teams continue to operate in disconnected tool silos.<\/li>\n
    • Demonstrate how AI performs across content, segmentation and optimisation, and where integration breaks down.<\/li>\n
    • Define what closes the efficiency gap, from AI literacy and workflow design to connected tools and systems.<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

      10:30 AM <\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      Networking break<\/h4>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

      11:00 AM <\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

      [Case study]<\/strong><\/p>\n

      [\/et_pb_text][et_pb_text admin_label=”Is your data foundation holding your AI impact back?” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      Is your data foundation holding your AI impact back?<\/h4>\n
        \n
      • Examine how incomplete data weakens machine learning, ad optimisation and analytics accuracy, limiting AI\u2019s ability to deliver reliable marketing outcomes.<\/li>\n
      • Uncover how privacy regulations and cookie restrictions are creating hidden gaps in user behaviour and conversion data.<\/li>\n
      • Explore how marketers can recover missing data, maintain measurement integrity and create a privacy-compliant foundation for AI-driven growth.<\/li>\n<\/ul>\n

        [\/et_pb_text][et_pb_team_member name=”Naohiro Yamaura” position=”Chairman and CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-content\/uploads\/sites\/64\/2026\/06\/Yamaura_Naohiro-img.jpg” admin_label=”Ayudante APAC” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NDU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Ayudante APAC<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:30 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        11:30 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=” %91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

        [Panel discussion]<\/strong><\/p>\n

        [\/et_pb_text][et_pb_text admin_label=”The feed is the store: D-commerce, live selling and the new purchase journey” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        The feed is the store: D-commerce, live selling and the new purchase journey<\/h4>\n
          \n
        • Decode the behaviour behind why consumers now discover, trust and buy through content-led shopping moments.<\/li>\n
        • Unpack the brand challenge of competing in a format where entertainment, influence and conversion happen at once.<\/li>\n
        • Discover the commercial mechanics behind live selling, creator partnerships, shoppertainment production and performance measurement.<\/li>\n<\/ul>\n

          [\/et_pb_text][et_pb_team_member name=”Intan Ayu Kartika” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Intan-Ayu-Kartika_Photo.jpg” admin_label=”Frisian Flag Indonesia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4Mzg1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]Frisian Flag Indonesia<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Veriyanta Kusuma” position=”Head of Social Commerce and Content, JAPAC” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Veriyanta-Photo.jpg” admin_label=”Philips Personal Health” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NDAwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]Philips Personal Health<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

          12:00 PM <\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

          [Case study]<\/strong><\/p>\n

          [\/et_pb_text][et_pb_text admin_label=”Marketplace vs owned: Finding the right channel mix for margin, first-party data and growth” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          From search to sales: Mastering cross-platform user journey to drive meaningful business outcomes<\/strong><\/span><\/h4>\n
            \n
          • Understand how consumer discovery is shifting from brand visibility to brand audit<\/span><\/li>\n
          • Learn how to map cross-channel customer journeys from building consumer credibility to driving conversion<\/span><\/li>\n
          • Deploy marketing strategies that deepen brand trust and influence buyer decisions<\/span><\/li>\n<\/ul>\n

            [\/et_pb_text][et_pb_team_member name=” Cindy Ho” position=”Vice President of Business Development” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/09\/Cindy-Ho_img.jpg” admin_label=”AdTech Innovation” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NjQ5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]<\/p>\n

            AdTech Innovation<\/strong><\/p>\n

            [\/et_pb_team_member][et_pb_text disabled_on=”on|on|on” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” global_colors_info=”{}”]<\/p>\n

            Moderator:<\/strong><\/p>\n

            [\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” global_colors_info=”{}”]<\/p>\n

            Panellists:<\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

            12:15 PM <\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

            Networking lunch<\/h4>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

            1:15 PM <\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

            [Case study]<\/strong><\/p>\n

            [\/et_pb_text][et_pb_text admin_label=”Omnichannel CX: Turning fragmented touchpoints into seamless customer journeys” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

            Omnichannel CX: Turning fragmented touchpoints into seamless customer journeys<\/h4>\n
              \n
            • Pinpoint where gaps between online, offline, marketplace and owned channels create friction that hurts conversion and loyalty.<\/li>\n
            • Question whether brands have the data, team alignment and platform integration needed to deliver connected customer experiences.<\/li>\n
            • Benchmark what strong omnichannel execution looks like in practice, from customer handoffs to daily operational decisions.<\/li>\n<\/ul>\n

              [\/et_pb_text][et_pb_team_member name=”Widi Nugroho” position=”Group Head \u2013 Business Operational Support” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/09\/Widi-img.jpeg” admin_label=”Aerofood ACS” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4Njk0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]<\/p>\n

              Aerofood ACS<\/strong><\/p>\n

              [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

              1:45 PM<\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=” %91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

              [Panel discussion]<\/strong><\/p>\n

              [\/et_pb_text][et_pb_text admin_label=”From mass reach to micro-trust: Building credibility and conversion in Indonesia\u2019s influence economy ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              From mass reach to micro-trust: Building credibility and conversion in Indonesia\u2019s influence economy<\/h4>\n
                \n
              • Track the shift from macro-influencer reach to micro-creator trust, and what it means for how brands brief, select and measure influence.<\/li>\n
              • Test whether current influencer strategies are built for conversion or just awareness, and where the gap between the two is costing brands most.<\/li>\n
              • Map how peer validation has become a primary purchase signal in this market.<\/li>\n<\/ul>\n

                [\/et_pb_text][et_pb_team_member name=”Pramita Sari” position=”Head of Marketing, Asia Pacific Auto Sales Division” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/08\/Pramita-Sari-img.jpg” admin_label=”BYD Indonesia_ Pramita Sari” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NjExIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]BYD Indonesia<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Bahrun Afriansyah” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Bahrun_headshot.jpg” admin_label=” ENESIS Group” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MzU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]<\/p>\n

                \u00a0ENESIS Group<\/strong><\/p>\n

                [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                2:15 PM<\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                [Case study]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_text admin_label=”Physical touchpoints, digital outcomes: Rethinking O2O for the connected consumer” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                Physical touchpoints, digital outcomes: Rethinking O2O for the connected consumer<\/h4>\n
                  \n
                • Learn why brands are reinvesting in physical experiences, from activations and OOH to in-store and events.<\/li>\n
                • See how DOOH is evolving from static placement into a dynamic, data-connected channel that bridges physical presence with digital targeting.<\/li>\n
                • Discover what digitally amplified physical experiences deliver, from footfall and engagement to attribution and sales.<\/li>\n<\/ul>\n

                  [\/et_pb_text][et_pb_team_member name=”Anggun Melati” position=”Senior Vice President, Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Anggun-Melati_img.jpg” admin_label=”Ismaya Group Lifestyle” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NDE5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]<\/p>\n

                  Ismaya Group Lifestyle<\/strong><\/p>\n

                  [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                  2:45 PM<\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break\u202f ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                  Networking break\u202f <\/h4>\n

                  [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                  3:15 PM <\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                  [Case study]<\/strong><\/p>\n

                  [\/et_pb_text][et_pb_text admin_label=”Personalisation that pays: Harnessing first-party data to drive repeat purchase and revenue” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                  Personalisation that pays: Harnessing first-party data to drive repeat purchase and revenue<\/h4>\n
                    \n
                  • Differentiate between personalisation that feels relevant and personalisation that changes purchase behaviour.<\/li>\n
                  • Evaluate how first-party data from owned channels, CRM and direct relationships can deliver timely, relevant experiences.<\/li>\n
                  • Calculate how post-conversion personalisation can support repeat revenue, especially when retention costs less than acquisition.<\/li>\n<\/ul>\n

                    [\/et_pb_text][et_pb_team_member name=”Reinaldo Herulianto” position=”Head of Digital Lifecycle and Analytics” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/09\/Reinaldo-Herulianto-img.jpeg” admin_label=”Siloam Hospitals Group_Reinaldo Herulianto” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NjgxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]Siloam Hospitals Group<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                    3:45 PM <\/strong><\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Closing panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                    [Closing panel discussion] <\/strong><\/p>\n

                    [\/et_pb_text][et_pb_text admin_label=”Playing the long game: Shaping brands for relevance, trust and measurable growth” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                    Playing the long game: Shaping brands for relevance, trust and measurable growth<\/h4>\n
                      \n
                    • Confront the gap between how Indonesian consumers behave in 2026 and the brand strategies still trying to catch up.<\/li>\n
                    • Weigh the structural pressures \u2014 tighter budgets, platform fragmentation and squeezed middle-class spending \u2014 reshaping where and how brands compete.<\/li>\n
                    • Assess what relevance and trust genuinely demand from marketers when reach alone no longer converts.<\/li>\n<\/ul>\n

                      [\/et_pb_text][et_pb_team_member name=” Muhammad Taufiqurrakhman” position=”Country Marketing Manager” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/08\/Muhammad_img.jpeg” admin_label=”IKEA Indonesia_Muhammad Taufiqurrakhman” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NjE5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]IKEA Indonesia<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Edwin Cheah” position=”President Director” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/09\/Edwin-Cheah-img.jpg” admin_label=”MR.D.I.Y. Indonesia_Edwin Cheah” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NzE4In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]MR.D.I.Y. Indonesia<\/strong>[\/et_pb_team_member][et_pb_team_member name=”Eva Arisuci Rudjito” position=”Marketing and Innovation Director” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Eva-Arisuci-Rudjito.jpg” admin_label=”PZ Cussons Indonesia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NDM3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief”]PZ Cussons Indonesia<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                      4:15 PM <\/strong><\/p>\n

                      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”End of conference\u202f” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                      End of conference\u202f\u202f<\/h4>\n

                      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NzE5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” button_text=”Download the brochure now!” button_alignment=”center” _builder_version=”4.27.0″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                      Agenda 13 October 20268:30 AMNetworking and registration9:00 AMOpening remarks9:15 AM [Opening keynote]Where is the new homepage? Winning discovery across search, social and AI-generated results Understand where discovery now begins as younger audiences turn to TikTok and ChatGPT for recommendations over traditional search. 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