{"id":25674,"date":"2024-03-01T15:37:37","date_gmt":"2024-03-01T07:37:37","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/?page_id=25674"},"modified":"2026-08-20T10:49:18","modified_gmt":"2026-08-20T03:49:18","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”color2-box” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” bottom_divider_style=”mountains” bottom_divider_color=”#E2E4DD” bottom_divider_height=”50px” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

13 October 2026<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda ” module_class=” first-rows-max last-section agenda2″ _builder_version=”4.27.0″ custom_margin=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]8:45 AM<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking and registration” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Networking and registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:50 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:50 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Opening remarks ” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Opening remarks<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:00 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Opening session” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][Opening session]<\/strong>[\/et_pb_text][et_pb_text admin_label=”Indonesia at full speed: Technology, platforms and the new digital playbook” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Indonesia at full speed: Technology, platforms and the new digital playbook<\/h4>\n
    \n
  • Establish where Indonesia\u2019s digital marketing landscape stands in 2026, across maturity, friction and untapped opportunity.<\/li>\n
  • Capture the shifts separating adaptive brands from the rest, including AI readiness, platform fragmentation and cautious consumer spending.<\/li>\n
  • Set the strategic priorities that will shape competitive advantage and guide the conversations ahead.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

    9:45 AM <\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    [Case study]<\/strong><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Where is the new homepage? Winning discovery across search, social and AI-generated results” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Where is the new homepage? Winning discovery across search, social and AI-generated results<\/h4>\n
      \n
    • Understand where discovery now begins as younger audiences turn to TikTok and ChatGPT for recommendations over traditional search.<\/li>\n
    • Reveal how AI Overviews and zero-click results are reshaping visibility for brands still focused on conventional rankings.<\/li>\n
    • Redefine the SEO playbook by building the signals, authority and relevance brands need to be recommended across platforms.<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

      10:15 AM<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=” %91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

      [Panel discussion]<\/strong><\/p>\n

      [\/et_pb_text][et_pb_text admin_label=”The efficiency gap: Putting AI to work across content, targeting and optimisation” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      The efficiency gap: Putting AI to work across content, targeting and optimisation<\/h4>\n
        \n
      • Reveal the gap between AI ownership and real efficiency, as marketing teams continue to operate in disconnected tool silos.<\/li>\n
      • Demonstrate how AI performs across content, segmentation and optimisation, and where integration breaks down.<\/li>\n
      • Define what closes the efficiency gap, from AI literacy and workflow design to connected tools and systems.<\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        10:45 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Networking break<\/h4>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        11:15 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

        [Case study]<\/strong><\/p>\n

        [\/et_pb_text][et_pb_text admin_label=”Not just engaged: Ensuring campaigns go beyond the attention war to drive real conversion ” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        Is your data foundation holding your AI impact back?<\/span><\/span><\/h4>\n
          \n
        • Examine how incomplete data weakens machine learning, ad <\/span>optimisation<\/span> and analytics accuracy, limiting AI\u2019s ability to deliver reliable marketing outcomes.<\/span><\/span>\u00a0<\/span><\/li>\n
        • Uncover how privacy regulations and cookie restrictions are creating hidden gaps in user behaviour and conversion data.<\/span><\/span>\u00a0<\/span><\/li>\n
        • Explore how marketers can recover missing data, <\/span>maintain<\/span> measurement <\/span>integrity<\/span> and create a privacy-compliant foundation for AI-driven growth.<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

          11:45 AM <\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=” %91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

          [Panel discussion]<\/strong><\/p>\n

          [\/et_pb_text][et_pb_text admin_label=”The feed is the store: D-commerce, live selling and the new purchase journey” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          The feed is the store: D-commerce, live selling and the new purchase journey<\/h4>\n
            \n
          • Decode the behaviour behind why consumers now discover, trust and buy through content-led shopping moments.<\/li>\n
          • Unpack the brand challenge of competing in a format where entertainment, influence and conversion happen at once.<\/li>\n
          • Discover the commercial mechanics behind live selling, creator partnerships, shoppertainment production and performance measurement.<\/li>\n<\/ul>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

            12:15 PM <\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

            [Case study]<\/strong><\/p>\n

            [\/et_pb_text][et_pb_text admin_label=”Marketplace vs owned: Finding the right channel mix for margin, first-party data and growth” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

            Marketplace vs owned: Finding the right channel mix for margin, first-party data and growth<\/h4>\n
              \n
            • Surface the cost of marketplace dependency, from platform fees and limited data access to customer relationships owned by the platform.<\/li>\n
            • Are owned channels really the solution, and where do brands underestimate the cost of traffic, SEO and daily operations.<\/li>\n
            • Compare how brands should decide where to sell, based on margin, control, customer access and growth potential.<\/li>\n<\/ul>\n

              [\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” global_colors_info=”{}”]<\/p>\n

              Moderator:<\/strong><\/p>\n

              [\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” global_colors_info=”{}”]<\/p>\n

              Panellists:<\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

              12:30 PM <\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              Networking lunch<\/h4>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

              1:30 PM <\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

              [Case study]<\/strong><\/p>\n

              [\/et_pb_text][et_pb_text admin_label=”Omnichannel CX: Turning fragmented touchpoints into seamless customer journeys” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              Omnichannel CX: Turning fragmented touchpoints into seamless customer journeys<\/h4>\n
                \n
              • Pinpoint where gaps between online, offline, marketplace and owned channels create friction that hurts conversion and loyalty.<\/li>\n
              • Question whether brands have the data, team alignment and platform integration needed to deliver connected customer experiences.<\/li>\n
              • Benchmark what strong omnichannel execution looks like in practice, from customer handoffs to daily operational decisions.<\/li>\n<\/ul>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                2:00 PM<\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=” %91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                [Panel discussion]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_text admin_label=”From mass reach to micro-trust: Building credibility and conversion in Indonesia\u2019s influence economy ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                From mass reach to micro-trust: Building credibility and conversion in Indonesia\u2019s influence economy<\/h4>\n
                  \n
                • Track the shift from macro-influencer reach to micro-creator trust, and what it means for how brands brief, select and measure influence.<\/li>\n
                • Test whether current influencer strategies are built for conversion or just awareness, and where the gap between the two is costing brands most.<\/li>\n
                • Map how peer validation has become a primary purchase signal in this market.<\/li>\n<\/ul>\n

                  [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                  2:30 PM<\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                  [Case study]<\/strong><\/p>\n

                  [\/et_pb_text][et_pb_text admin_label=”Physical touchpoints, digital outcomes: Rethinking O2O for the connected consumer” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                  Physical touchpoints, digital outcomes: Rethinking O2O for the connected consumer<\/h4>\n
                    \n
                  • Learn why brands are reinvesting in physical experiences, from activations and OOH to in-store and events.<\/li>\n
                  • See how DOOH is evolving from static placement into a dynamic, data-connected channel that bridges physical presence with digital targeting.<\/li>\n
                  • Discover what digitally amplified physical experiences deliver, from footfall and engagement to attribution and sales.<\/li>\n<\/ul>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                    3:00 PM<\/strong><\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break\u202f ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                    Networking break\u202f <\/h4>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                    3:30 PM <\/strong><\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                    [Case study]<\/strong><\/p>\n

                    [\/et_pb_text][et_pb_text admin_label=”Personalisation that pays: Harnessing first-party data to drive repeat purchase and revenue” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                    Personalisation that pays: Harnessing first-party data to drive repeat purchase and revenue<\/h4>\n
                      \n
                    • Differentiate between personalisation that feels relevant and personalisation that changes purchase behaviour.<\/li>\n
                    • Evaluate how first-party data from owned channels, CRM and direct relationships can deliver timely, relevant experiences.<\/li>\n
                    • Calculate how post-conversion personalisation can support repeat revenue, especially when retention costs less than acquisition.<\/li>\n<\/ul>\n

                      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                      4:00 PM <\/strong><\/p>\n

                      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Closing panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                      [Closing panel discussion] <\/strong><\/p>\n

                      [\/et_pb_text][et_pb_text admin_label=”Playing the long game: Shaping brands for relevance, trust and measurable growth” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                      Playing the long game: Shaping brands for relevance, trust and measurable growth<\/h4>\n
                        \n
                      • Confront the gap between how Indonesian consumers behave in 2026 and the brand strategies still trying to catch up.<\/li>\n
                      • Weigh the structural pressures \u2014 tighter budgets, platform fragmentation and squeezed middle-class spending \u2014 reshaping where and how brands compete.<\/li>\n
                      • Assess what relevance and trust genuinely demand from marketers when reach alone no longer converts.<\/li>\n<\/ul>\n

                        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                        4:30 PM <\/strong><\/p>\n

                        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”End of conference\u202f” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                        End of conference\u202f\u202f<\/h4>\n

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                        Agenda 13 October 20268:45 AMNetworking and registration8:50 AMOpening remarks9:00 AM [Opening session]Indonesia at full speed: Technology, platforms and the new digital playbook Establish where Indonesia\u2019s digital marketing landscape stands in 2026, across maturity, friction and untapped opportunity. Capture the shifts separating adaptive brands from the rest, including AI readiness, platform fragmentation and cautious consumer spending. 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