{"id":28718,"date":"2026-09-17T15:55:03","date_gmt":"2026-09-17T08:55:03","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/?p=28718"},"modified":"2026-09-17T15:55:13","modified_gmt":"2026-09-17T08:55:13","slug":"edwin-cheah","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/edwin-cheah\/","title":{"rendered":"Edwin Cheah"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”members-full-description color2-box ” _builder_version=”4.16″ bottom_divider_style=”mountains2″ bottom_divider_color=”#E2E4DD” bottom_divider_height=”50px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”Speaker’s Profile 2026 – title” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” saved_tabs=”all” global_colors_info=”{}” global_module=”28211″ theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/09\/Edwin-Cheah-img.jpg” alt=”Axiata_Fernie Jasmine” title_text=”Edwin Cheah-img” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Edwin Cheah<\/h3>\n

President Director<\/h4>\n

MR.D.I.Y. Indonesia<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Edwin Cheah is president director of MR.D.I.Y. Indonesia, Indonesia’s largest home improvement retailer, where he has led the brand’s growth since its market entry in 2017 into a nationwide network of over 1,400 stores, culminating in its landmark 2024 IPO on the Indonesia Stock Exchange.<\/p>\n

Before taking the helm at MR.D.I.Y. Indonesia, Cheah built a diverse marketing and commercial career spanning telecommunications and private equity, including roles as general manager of customer business unit and acquisition at AXIS Telekom Indonesia, and head of marketing, acquisition and communication at Natrindo Telepon Seluler. This grounding in customer acquisition and brand communication continues to shape his approach to scaling consumer brands.<\/p>\n

At MR.D.I.Y. Indonesia, Cheah champions a strong customer-centric strategy, ensuring the brand stays relevant to communities across Indonesia while remaining accessible and affordable at scale, a philosophy that continues to guide the company’s nationwide growth.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2026 – speaker desc – list head” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}” global_module=”28215″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 – Speakers lists” _builder_version=”4.27.0″ background_enable_image=”off” background_position=”top_center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” global_module=”28197″ theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Cindy Ho” position=”Vice President of Business Development” 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module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NDU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Ayudante APAC<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Pramita Sari” position=”Head of Marketing, Asia Pacific Auto Sales Division” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/08\/Pramita-Sari-img.jpg” admin_label=”BYD Indonesia_ Pramita Sari” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NjExIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief” theme_builder_area=”post_content”]BYD Indonesia<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Bahrun Afriansyah” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Bahrun_headshot.jpg” admin_label=” ENESIS Group” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MzU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief” theme_builder_area=”post_content”]<\/p>\n

\u00a0ENESIS Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Intan Ayu Kartika” position=”Marketing Director” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Intan-Ayu-Kartika_Photo.jpg” admin_label=”Frisian Flag Indonesia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4Mzg1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief” theme_builder_area=”post_content”]Frisian Flag Indonesia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Anggun Melati” position=”Senior Vice President, Marketing” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Anggun-Melati_img.jpg” admin_label=”Ismaya Group Lifestyle” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NDE5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief” theme_builder_area=”post_content”]Ismaya Group Lifestyle<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=” Muhammad Taufiqurrakhman” position=”Country Marketing Manager” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/08\/Muhammad_img.jpeg” admin_label=”IKEA Indonesia_Muhammad Taufiqurrakhman” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NjE5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief” theme_builder_area=”post_content”]IKEA Indonesia<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid 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position__hover=”Editor-in-chief” theme_builder_area=”post_content”]JD Sports Indonesia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Veriyanta Kusuma” position=”Head of Social Commerce and Content, JAPAC” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Veriyanta-Photo.jpg” admin_label=”Philips Personal Health” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NDAwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief” theme_builder_area=”post_content”]Philips Personal Health<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Albertus Andre” position=”VP, Head of Digital Marketing and Partnership” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Bertus_headshot.jpg” admin_label=”Prudential Indonesia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MzcyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief” theme_builder_area=”post_content”]Prudential Indonesia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Eva Arisuci Rudjito” position=”Marketing and Innovation Director” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/06\/Eva-Arisuci-Rudjito.jpg” admin_label=”PZ Cussons Indonesia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NDM3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief” theme_builder_area=”post_content”]PZ Cussons Indonesia<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Reinaldo Herulianto” position=”Head of Digital Lifecycle and Analytics” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/09\/Reinaldo-Herulianto-img.jpeg” admin_label=”Siloam Hospitals Group_Reinaldo Herulianto” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NjgxIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief” theme_builder_area=”post_content”]Siloam Hospitals Group<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Alexander Zulkarnain” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/wp-content\/uploads\/sites\/52\/2026\/08\/Alexander-Zulkarnain_img.jpg” admin_label=”Taman Safari Indonesia Group” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NTkwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” position__hover_enabled=”off|desktop” position__hover=”Editor-in-chief” theme_builder_area=”post_content”]<\/p>\n

Taman Safari Indonesia Group<\/strong><\/p>\n

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Volkswagen & Audi Indonesia<\/strong><\/p>\n

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MARKETING-INTERACTIVE <\/strong><\/p>\n

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2026 Speaker’s ProfileEdwin Cheah President Director MR.D.I.Y. IndonesiaEdwin Cheah is president director of MR.D.I.Y. Indonesia, Indonesia’s largest home improvement retailer, where he has led the brand’s growth since its market entry in 2017 into a nationwide network of over 1,400 stores, culminating in its landmark 2024 IPO on the Indonesia Stock Exchange. Before taking the […]<\/p>\n","protected":false},"author":40,"featured_media":28721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-28718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-speakers"],"yoast_head":"\n2026 Speakers - Edwin Cheah<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-id\/edwin-cheah\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Speakers - Edwin Cheah\" \/>\n<meta property=\"og:description\" content=\"2026 Speaker's ProfileEdwin Cheah President Director MR.D.I.Y. IndonesiaEdwin Cheah is president director of MR.D.I.Y. Indonesia, Indonesia's largest home improvement retailer, where he has led the brand's growth since its market entry in 2017 into a nationwide network of over 1,400 stores, culminating in its landmark 2024 IPO on the Indonesia Stock Exchange. 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