Abdul Sani Abdul Murad

Moderator

Abdul Sani Abdul Murad is a veteran marketing and business leader with close to three decades of experience spanning consumer goods, banking, brand transformation and digital growth. He most recently served as group chief marketing officer of RHB Banking Group, following senior marketing leadership roles at HSBC Malaysia and Unilever.

Widely recognised through multiple industry accolades for his contributions to the marketing scene, Sani is a former vice president of the Malaysian Advertisers Association. He is also a regular industry juror, speaker and commentator, and continues to contribute actively to the wider marketing community.

Known for connecting brand, business, customer insight and creativity, Sani brings a practitioner’s perspective to marketing, leadership and growth, with a particular interest in challenging conventional thinking and uncovering what really drives sustainable growth.