2024 Speaker's Profile

A’bidah Zaid Shirbeeni
Senior Journalist
MARKETING-INTERACTIVE
A’bidah Zaid Shirbeeni is a senior journalist at MARKETING-INTERACTIVE. With a focus on the dynamic landscape of Southeast Asia, she delves into the realms of marketing, advertising, tech and business. Her interest lay in covering stories around new media, influencer relationships and the intersection between marketing and legal.
Before her foray into the world of marketing, A’bidah was an entertainment journalist. Her knack for storytelling led her to interview some of Hollywood’s most illustrious figures such as Harrison Ford, Chris Evans and Scarlett Johansson, and brought her audience closer to the stars.
Beyond the headlines, you’ll likely find her soaking up the sun by the pool or unwinding at home with a captivating movie.
2024 Speakers

Divika Jethmal
Head of Marketing, Asia

Oscar Pobre
CRM and Data Solutions Head
GCash

Wil Sarmiento
Sr. Director and Head of CLM for Consumer Business

Sheila Paul
Chief Marketing Officer

Aditya Varadarajan
Director of INSEA Partnership for Microsoft Advertising

Suzy Lee
Director of Data and Analytics

Oyie Pingol
Head of Global Media

Isabel Falco
Chief Digital & Marketing Officer
L'Oréal Philippines

Jonas de los Reyes
First Vice President, Head of Digital Marketing and Omnichannel
Metrobank

Emmanuel Cruz
E-Commerce Lead

Adriann B. Eusebio
Head of Total Foods Philippines and Head of Marketing & Strategy, SEA, Japan & Korea
PepsiCo

Kellda Centeno
Group Director – Digital, Loyalty & Delivery

Sebastian Tuason Cruz
Country Head of Digital & Ecommerce and APAC Digital Marketing Director

Shivanu Shukla
Principal Advisor, CX Practice

Wence Wenceslao
Digital Hub Lead – Beauty & Wellbeing Southeast Asia

Albert Raymond C. Cuadrante
Senior Vice President and Chief Marketing and Customer Experience Officer
Union Bank of the Philippines

Jared Ernest De Guzman
Customer Director

Buji Babiera
Content Creator

Abi Marquez
Food Content Creator

Joseph Albette R. Buddahim
Former CMO

Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE

Camillia Dass
Deputy Editor
MARKETING-INTERACTIVE