Aina Nadzir

Head of Group Marketing

KPJ Healthcare

With nearly two decades in marketing and customer experience, Aina Nadzir has built her career around transformation, growth, and storytelling that connects brands to people. Today, she leads as head of group marketing at KPJ Healthcare Berhad, charting new directions in healthcare marketing and customer engagement, from repositioning the brand to driving digital-first campaigns that make premium care more accessible to communities in Malaysia and beyond.

Her journey began at Telekom Malaysia, where she was part of the pioneering team behind the birth of the unifi brand. Over 16 years, she moved across brand, product, partnerships, and CX strategy, and played a pivotal role in driving unifi TV’s viewership growth while launching the unifi Business Club — a platform that empowered SMEs to embrace digital adoption. She later joined Boustead Holdings, where she shaped growth strategies across industries as diverse as hospitality, energy, and retail.

Known for her ability to blend creativity with data-driven insight, Aina thrives on crafting experiences that leave a lasting impact. Whether it’s reimagining patient journeys in healthcare or building ecosystems for businesses, her work is rooted in empathy, innovation, and the belief that marketing is ultimately about creating value that endures.