Asma’ Nasaruddin

Founder and Director

Gigi

With 13 years of expertise in marketing and data-driven solutions, Oris Nam specialises in China market entry strategies, social media ecosystem operations, and AI-driven marketing automation. As head of mobile marketing at AnyMind Group, he built a network spanning 24 Asian markets, managing 40+ annual projects. Nam developed the AI-powered content engine, boosting multilingual content efficiency by 300% and prediction accuracy to 92%. His achievements include increasing client retention to 85% and delivering 500+ expert training sessions. Nam continues to innovate in AI-powered localisation, real-time sentiment analysis, and cross-border growth frameworks. Asma’ Nasaruddin is a prominent content creator with a decade-long presence, known for her megawatt smile and infectious positivity. She lights up the digital world with her flair for lifestyle, fashion, and travel tales, captivating a loyal community of urban women hungry for inspiration and authenticity.

Through her love for visual creativity and compelling storytelling, she has successfully forged long-term partnerships with numerous international brands from global airlines to prestigious beauty brands, showcasing her versatility and influence in the digital realm.

In a bold move into entrepreneurship, she introduced Gigi Oral Care to Malaysia, disrupting and redefining the oral care scene with its innovative formulas and elegant packaging. Gigi is 100% vegan, packed with natural goodness and the first Malaysian made toothpaste to formulated with nano-Hydroxyaptite, first used by NASA astronauts to protect and rebuild tooth enamel. Asma’ is excited to take her passion for creativity into commerce as she makes oral hygiene exciting again!