Chang Li Shian

Head of Group Digital Marketing

Maybank

Chang Li Shian is the head of group digital marketing at Maybank, where she leads a multidisciplinary team comprising product marketers, performance and social media specialists, and an in-house creative unit. Together, they drive growth and customer adoption across Maybank’s suite of digital banking products.

With over 14 years of experience across diverse industries, Chang is a seasoned marketing leader. She began her career with Maxis, managing the Hotlink prepaid brand, before expanding her expertise into the tech space—spearheading growth for GrabFood at Grab. Today, she brings that deep cross-industry experience into the financial services sector.

Known for her strategic and analytical mindset, Chang has consistently driven business impact by blending data-driven insights with creativity.