Diana Boo

Chief Marketing Officer

Boost

Diana Boo is a mission-oriented chief marketing officer at Boost, a regional fintech leader since 2021. With experience spanning over two decades in integrated marketing and advertising, Boo has strong expertise in branding, integrated marketing, media, social media, content, CRM, customer life-cycle management (CLM), partnerships, and O2O presence.

She has led high-performance teams and demonstrated a knack for fostering innovation in a rapidly evolving business landscape. Boo’s leadership style is characterised by compassion, trust-building, and a dedication to the growth of her team, prioritising open dialogue and collaboration. She inspires others with her passion for greatness and belief in aiming higher to achieve success.

Boo’s leadership roles have focused on driving successful business performance through tailored strategies for customer needs, particularly in the transition from conventional to digital marketing. Her ability to lead by personal example and her people-oriented approach have left a lasting impact on every organisation she has been part of. Infused with an unwavering passion for innovation, Boo creates a creative environment that encourages her team to strive for greatness, perpetually seeking the next breakthrough in the business landscape and marketing innovations.

Prior to joining Boost, Boo was the chief marketing officer at Lazada Malaysia, who guided the team to win the Marketing Excellence award for Marketer of the Year, Innovator of the Year in 2021. When she is not at work, she loves to travel to experience new cultures, cuisines, and collecting art pieces from local artists. Closer to home, she likes to take weekend arts and crafts workshops from leather crafting, perfume making and discovered that she has a natural talent in flower arrangements.

You can call her Diana (pronounced as Dye-ana, like the late Princess of Wales), D or Boo in short.