Hayley Yew

Head, Customer Development

Coca-Cola Malaysia

Dr. Hayley Yew is a commercial leader with over 13 years in FMCG, driving customer development, commercial strategy, and analytics across modern trade, e-commerce, and the on-premise channel. At Coca-Cola Malaysia, she leads data-led growth by aligning commercial execution with evolving consumer behaviour and shifting commerce dynamics.

She has shaped growth strategies for brands such as Heineken, Dutch Lady, and Coca-Cola, with a focus on sustainable growth, agility, and relevance in an increasingly digital landscape. Recognised by Britishpedia among Malaysia’s Successful People, Yew is known for turning complexity into opportunity and bridging strategic foresight with executional clarity.

A firm advocate for diversity, equity, inclusion, and belonging (DEIB), she is passionate about creating meaningful impact through work that truly matters. She believes future-ready organisations are built through collaboration, diverse perspectives, and a lasting commitment to people-centricity and purpose-driven engagement.