Izra Izzuddin

Chief Marketing Officer

Setel

Izra Izzuddin is the chief marketing officer of Setel, Malaysia’s first and award-winning fuel, mobility and lifestyle digital platform. She leads Setel’s 360° marketing transformation, driving brand growth, acquisition, and sustenance through data-led strategy, storytelling, and omni-channel engagement that connects purpose with performance.

With over 21 years of experience across technology, education, aviation, media, and FMCG, Izra has held leadership roles in HELP University, Touch ‘n Go Group, Firefly Airlines, AirAsia, Media Prima, and Nestlé. Her cross-industry journey has shaped her belief that impactful brands are built where creativity meets data and where human stories drive strategy.

A passionate advocate for women in leadership and authentic brand building, Izra is recognised for crafting brands that resonate deeply while delivering measurable business impact. She is also a mentor to youth and young executives, nurturing the next generation of marketing and communications leaders.

She believes great brands don’t just tell stories, they create movements.