Janet Chen

Deputy Head, Regional AnyLive and D2C Business

AnyMind Group

Janet Chen is the deputy head of AnyLive at AnyMind Group, leading AI-powered livestream and e-commerce strategies across Korea and Southeast Asia. She specialises in bridging technology, data, and human creativity to help global beauty and consumer brands scale through AI and human hybrid livestreaming, influencer marketing, and omnichannel distribution. Chen has worked with brands such as Medicube, Kao, Innisfree, Laneige, and StyleKorean, driving measurable growth by optimising livestream performance, analytics, and consumer engagement. Beyond livestream, she also manages cross-border distribution, enabling brands to succeed in markets like Vietnam, Malaysia, and Indonesia by navigating supply chains, compliance, and pricing strategies. Passionate about innovation and collaboration, Chen brings an international perspective and data-driven mindset to the evolving world of digital commerce.