Mahek Shah

Head, AirAsia Media and Head of Commercial, Movetix

AirAsia MOVE

Mahek Shah leads AirAsia Media, the Capital A’s media and advertising arm, where she oversees data-rich advertising platform monetisation, delivering personalised, contextual brand experiences across digital, in-flight, and ride ecosystems and drives 360 brand partnerships. Under her leadership, AirAsia Media has evolved into a fast-growing, full-funnel advertising ecosystem reaching audiences across Southeast Asia and beyond.

She also heads commercial strategy for Movetix, Capital A’s ticketing and experiences platform, focused on bundling live event experiences with MOVEs OTA solutions of flights, hotels thereby scaling distribution and partnerships for such events.

Shah is passionate about building scalable, audience-first solutions that drive impact across marketing channels.