Nachiappan Arasu

VP, Marketing

ERL

With over two decades of experience, Nachiappan Arasu has built a career where creativity meets data and digital hustle. He’s led marketing across pay TV, OTT, radio, telco, and tech start-ups in Malaysia, Southeast Asia, and the Middle East. Now, he’s VP of marketing at ERL—the high-speed train provider connecting KLIA to Kuala Lumpur city centre.

Arasu is known for crafting precise, purpose-driven marketing strategies, weaving brand magic with marketing campaigns that don’t just look good but they deliver the numbers. A design-thinker at heart and an audience whisperer by nature, he thrives on connecting with customers through meaningful experiences.

These days, he’s also an unapologetic AI explorer—part sceptic, part enthusiast, and 100% curious—constantly testing how artificial intelligence can elevate the marketer’s craft.

Just don’t ask him to replace copywriters with any of the generative AI tools—he might write you a strongly worded tagline about it.