Sreeratha Govindasamy

Head of Customer Care

Philip Morris Malaysia

Sreeratha (Sree) is a dynamic and results-driven leader with over 20 years of experience spanning telecommunications, insurance, consumer banking, and FMCG. Renowned for her strategic acumen in customer retention and data-driven marketing, Sree has consistently delivered impactful outcomes by aligning business goals with customer-centric strategies. Her deep expertise in customer lifetime value (CLV) management and customer experience transformation has enabled organisations to build lasting relationships and drive sustainable growth.

Sree has led large-scale, cross-functional transformation programs that integrate automation, robotic process automation (RPA), and artificial intelligence (AI) to enhance operational efficiency and personalise customer engagement. Her approach is rooted in embedding the voice of the customer into every layer of the organisation, ensuring that data and insights translate into meaningful action.

Beyond her corporate achievements, Sree is a passionate advocate for continuous learning and development. She actively mentors women across the globe, helping them navigate career challenges and unlock their potential. Her philosophy of “learn, unlearn, and relearn” reflects her commitment to staying ahead in a rapidly evolving digital landscape.

Sree’s unique blend of strategic vision, technological fluency, and human-centred leadership makes her a sought-after speaker and thought leader in the fields of customer experience, digital transformation, and inclusive leadership.