{"id":25674,"date":"2024-03-01T15:37:37","date_gmt":"2024-03-01T07:37:37","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/?page_id=25674"},"modified":"2026-08-19T18:13:02","modified_gmt":"2026-08-19T10:13:02","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”color2-box” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” bottom_divider_style=”mountains” bottom_divider_color=”#E2E4DD” bottom_divider_height=”50px” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

7 October 2026<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda ” module_class=” first-rows-max last-section agenda2″ _builder_version=”4.27.0″ custom_margin=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:00 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Registration” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:50 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

8:50 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Welcome remarks\u202f ” _builder_version=”4.27.0″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Welcome remarks\u202f <\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

9:00 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Opening session” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][Opening session]<\/strong>[\/et_pb_text][et_pb_text admin_label=”Malaysia\u2019s AI moment: Transforming digital ambition into enterprise impact” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Malaysia\u2019s AI moment: Transforming digital ambition into enterprise impact<\/h4>\n
    \n
  • Unpacking Malaysia\u2019s national AI action plan 2026-2030 and what it means for brands, marketing infrastructure, and digital competitiveness.<\/li>\n
  • Bridging the gap between the national AI ambition and marketing readiness \u2013 from enterprise adoption to talent, capability, and execution.<\/li>\n
  • Reframing AI as a growth priority, and defining what an AI-ready Malaysian brand will look like by 2027.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

    9:45 AM <\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    [Case study]<\/strong><\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Ringgit to ROI: Building the AI business case in a performance-first market ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Ringgit to ROI: Building the AI business case in a performance-first market<\/h4>\n
      \n
    • Moving beyond the AI productivity trap by measuring impact through revenue, retention, and growth.<\/li>\n
    • Addressing the data foundation gap keeping brands stuck in AI experimentation \u2013 from fragmented data to weak measurement frameworks.<\/li>\n
    • Building a CFO-ready case for AI ROI using practical methods such as marketing mix modelling and attribution signals.<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

      10:15 AM <\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=” %91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

      [Panel discussion]<\/strong><\/p>\n

      [\/et_pb_text][et_pb_text admin_label=”Scaling AI beyond the pilot \u2013 from campaign tools to marketing infrastructure ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      Scaling AI beyond the pilot \u2013 from campaign tools to marketing infrastructure<\/h4>\n
        \n
      • Recognising the gap between AI adoption and readiness, and what it will take to embed it across the marketing stack.<\/li>\n
      • Identifying specific infrastructure barriers such as fragmented martech, multilingual data, and platform diversity.<\/li>\n
      • Clarifying data ownership, output governance, and internal capability building.<\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        10:45 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Networking break<\/h4>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

        11:15 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

        [Case study]<\/strong><\/p>\n

        [\/et_pb_text][et_pb_text admin_label=”Is your data foundation holding your AI impact back?” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Is your data foundation holding your AI impact back?<\/h4>\n
          \n
        • Examine how incomplete data weakens machine learning, ad optimisation and analytics accuracy, limiting AI\u2019s ability to deliver reliable marketing outcomes.<\/li>\n
        • Uncover how privacy regulations and cookie restrictions are creating hidden gaps in user behaviour and conversion data.<\/li>\n
        • Explore how marketers can recover missing data, maintain measurement integrity and create a privacy-compliant foundation for AI-driven growth.<\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

          11:45 AM <\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=” %91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

          [Panel discussion]<\/strong><\/p>\n

          [\/et_pb_text][et_pb_text admin_label=”From real-time to ROAS to ROI: Reimagining campaign efficiency from the ground up” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          From real-time to ROAS to ROI: Reimagining campaign efficiency from the ground up<\/h4>\n
            \n
          • Unlocking real-time visibility into campaign performance to identify wins, waste, and optimisation opportunities.<\/li>\n
          • Optimising spend efficiency with ROAS to measure how well each channel, audience or creative has converted the budget into revenue.<\/li>\n
          • Elevating decision-making by layering in ROI to assess the true profitability of your campaigns after all costs have been considered.<\/li>\n<\/ul>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

            12:15 PM <\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

            [Case study]<\/strong><\/p>\n

            [\/et_pb_text][et_pb_text admin_label=”The \u201crojak\u201d search: Winning visibility in Malaysia\u2019s mixed-platform discovery market” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

            The \u201crojak\u201d search: Winning visibility in Malaysia\u2019s mixed-platform discovery market<\/h4>\n
              \n
            • Decoding Malaysia\u2019s mixed-platform discovery journey across TikTok, Google, WhatsApp, marketplaces, and AI tools.<\/li>\n
            • Expanding search beyond SEO by prioritising social search, creator content, and platform-native discovery.<\/li>\n
            • Strengthening AI-ready visibility with credible and consistently cited brand information across search and AI-generated answers.<\/li>\n<\/ul>\n

              [\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Moderator:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” global_colors_info=”{}”]<\/p>\n

              Moderator:<\/strong><\/p>\n

              [\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” global_colors_info=”{}”]<\/p>\n

              Panellists:<\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

              12:45 PM <\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              Networking lunch<\/h4>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

              1:45 PM <\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=” %91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

              [Panel discussion]<\/strong><\/p>\n

              [\/et_pb_text][et_pb_text admin_label=”From channel chaos to connected CX: Orchestrating journeys that convert ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              From channel chaos to connected CX: Orchestrating journeys that convert<\/h4>\n
                \n
              • Exposing the omnichannel gaps where disconnected teams, metrics, and data create customer friction.<\/li>\n
              • Discuss how poor CX handoffs drive repeat contacts, cart abandonment, and lost conversions.<\/li>\n
              • Exploring how high-friction journey moments can expose the commercial case for CX investment.<\/li>\n<\/ul>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                2:15 PM<\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Power Hour” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

                Power Hour<\/h4>\n

                [\/et_pb_text][et_pb_text admin_label=”Across the next 60 minutes, three experts will deliver short, sharp talks on the key issues shaping marketing today. ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                Across the next 60 minutes, three experts will deliver short, sharp talks on the key issues shaping marketing today.<\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”sub-topic-columns” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                [Case study]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_text admin_label=”Building an operating system for human signals amidst an intelligent AI martech stack” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

                Building an operating system for human signals amidst an intelligent AI martech stack<\/h4>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                [Case study]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_text admin_label=”Sharper targeting: The DOOH playbook for smarter, measurable reach ” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

                Sharper targeting: The DOOH playbook for smarter, measurable reach<\/h4>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                [Case study]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_text admin_label=” Ground ops to digital impact: Five marketing lessons from the outside in ” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

                Ground ops to digital impact: Five marketing lessons from the outside in<\/h4>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:30 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                3:15 PM <\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break\u202f ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                Networking break\u202f <\/h4>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                3:45 PM <\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                [Case study]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_text admin_label=”Marketplace to eCommerce: Closing the funnel gap with first-party data” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                Marketplace to e-commerce: Closing the funnel gap with first-party data<\/h4>\n
                  \n
                • Diagnosing where and why customers drop off between marketplace discovery and owned e-commerce.<\/li>\n
                • Identifying the mechanics that pull marketplace browsers into your channel and trigger first-party data capture.<\/li>\n
                • Building the infrastructure that makes the marketplace-to-eCommerce handoff repeatable and measurable.<\/li>\n<\/ul>\n

                  [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                  4:15 PM <\/strong><\/p>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93 ” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][Panel discussion] <\/strong>[\/et_pb_text][et_pb_text admin_label=”The 2027 growth flywheel: Connecting signals, systems and leadership for what comes next” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                  The 2027 growth flywheel: Connecting signals, systems and leadership for what comes next<\/h4>\n
                    \n
                  • Mapping how shifting consumer expectations, platform behaviours, and economic pressure are reshaping what Malaysian marketers must prepare for by 2027.<\/li>\n
                  • Pinpointing the capability gaps teams need to close \u2013 from AI and data fluency to digital operations, commercial thinking, and cross-functional leadership.<\/li>\n
                  • Showing why compounding growth only happens when signals, systems, and leadership move together \u2013 and what Malaysian brands need to do now to get there.<\/li>\n<\/ul>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”5:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                    4:45 PM<\/strong><\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Closing remarks” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                    Closing remarks<\/h4>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”5:05 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}”]<\/p>\n

                    5:00 PM<\/strong><\/p>\n

                    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”End of conference\u202f” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                    End of conference\u202f\u202f<\/h4>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NzE5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” button_text=”Download the brochure now!” button_alignment=”center” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                    Agenda 7 October 20268:00 AMRegistration8:50 AMWelcome remarks\u202f 9:00 AM [Opening session]Malaysia\u2019s AI moment: Transforming digital ambition into enterprise impact Unpacking Malaysia\u2019s national AI action plan 2026-2030 and what it means for brands, marketing infrastructure, and digital competitiveness. Bridging the gap between the national AI ambition and marketing readiness \u2013 from enterprise adoption to talent, capability, […]<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-25674","page","type-page","status-publish","hentry"],"yoast_head":"\nAgenda - Digital Marketing Asia Malaysia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - Digital Marketing Asia Malaysia 2026\" \/>\n<meta property=\"og:description\" content=\"Agenda 7 October 20268:00 AMRegistration8:50 AMWelcome remarks\u202f 9:00 AM [Opening session]Malaysia\u2019s AI moment: Transforming digital ambition into enterprise impact Unpacking Malaysia\u2019s national AI action plan 2026-2030 and what it means for brands, marketing infrastructure, and digital competitiveness. Bridging the gap between the national AI ambition and marketing readiness \u2013 from enterprise adoption to talent, capability, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/agenda\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Asia Malaysia 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-19T10:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-content\/uploads\/sites\/64\/2026\/05\/dma-my-2026.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conferences.marketing-interactive.com\\\/digital-marketing-my\\\/agenda\\\/\",\"url\":\"https:\\\/\\\/conferences.marketing-interactive.com\\\/digital-marketing-my\\\/agenda\\\/\",\"name\":\"Agenda - Digital Marketing Asia Malaysia 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conferences.marketing-interactive.com\\\/digital-marketing-my\\\/#website\"},\"datePublished\":\"2024-03-01T07:37:37+00:00\",\"dateModified\":\"2026-08-19T10:13:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/conferences.marketing-interactive.com\\\/digital-marketing-my\\\/agenda\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/conferences.marketing-interactive.com\\\/digital-marketing-my\\\/agenda\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/conferences.marketing-interactive.com\\\/digital-marketing-my\\\/agenda\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/conferences.marketing-interactive.com\\\/digital-marketing-my\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agenda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/conferences.marketing-interactive.com\\\/digital-marketing-my\\\/#website\",\"url\":\"https:\\\/\\\/conferences.marketing-interactive.com\\\/digital-marketing-my\\\/\",\"name\":\"Digital Marketing Asia Malaysia 2026\",\"description\":\"Driving impact at velocity for the\u202fnew marketing\u202freality\u202f\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/conferences.marketing-interactive.com\\\/digital-marketing-my\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agenda - Digital Marketing Asia Malaysia 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/agenda\/","og_locale":"en_US","og_type":"article","og_title":"Agenda - Digital Marketing Asia Malaysia 2026","og_description":"Agenda 7 October 20268:00 AMRegistration8:50 AMWelcome remarks\u202f 9:00 AM [Opening session]Malaysia\u2019s AI moment: Transforming digital ambition into enterprise impact Unpacking Malaysia\u2019s national AI action plan 2026-2030 and what it means for brands, marketing infrastructure, and digital competitiveness. Bridging the gap between the national AI ambition and marketing readiness \u2013 from enterprise adoption to talent, capability, […]","og_url":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/agenda\/","og_site_name":"Digital Marketing Asia Malaysia 2026","article_modified_time":"2026-08-19T10:13:02+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-content\/uploads\/sites\/64\/2026\/05\/dma-my-2026.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/agenda\/","url":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/agenda\/","name":"Agenda - Digital Marketing Asia Malaysia 2026","isPartOf":{"@id":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/#website"},"datePublished":"2024-03-01T07:37:37+00:00","dateModified":"2026-08-19T10:13:02+00:00","breadcrumb":{"@id":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/agenda\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/agenda\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/agenda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/"},{"@type":"ListItem","position":2,"name":"Agenda"}]},{"@type":"WebSite","@id":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/#website","url":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/","name":"Digital Marketing Asia Malaysia 2026","description":"Driving impact at velocity for the\u202fnew marketing\u202freality\u202f","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-json\/wp\/v2\/pages\/25674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-json\/wp\/v2\/comments?post=25674"}],"version-history":[{"count":58,"href":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-json\/wp\/v2\/pages\/25674\/revisions"}],"predecessor-version":[{"id":29954,"href":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-json\/wp\/v2\/pages\/25674\/revisions\/29954"}],"wp:attachment":[{"href":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-json\/wp\/v2\/media?parent=25674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}