{"id":26323,"date":"2024-05-15T01:44:44","date_gmt":"2024-05-14T17:44:44","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/?p=26323"},"modified":"2025-06-24T09:06:32","modified_gmt":"2025-06-24T09:06:32","slug":"abidah-zaid-shirbeeni","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/abidah-zaid-shirbeeni\/","title":{"rendered":"A\u2019bidah Zaid Shirbeeni"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”members-full-description color2-box ” _builder_version=”4.16″ bottom_divider_style=”mountains2″ bottom_divider_color=”#E2E4DD” bottom_divider_height=”50px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Speaker’s Profile 2024 – title” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” saved_tabs=”all” global_colors_info=”{}” global_module=”66″ theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.16″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2024 Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/05\/abidah-zs.2.jpg” alt=”Axiata_Fernie Jasmine” title_text=”abidah zs.2″ _builder_version=”4.27.0″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

A\u2019bidah Zaid Shirbeeni<\/h3>\n

Senior Journalist<\/h4>\n

MARKETING-INTERACTIVE<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.27.0″ z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

A\u2019bidah Zaid Shirbeeni is a senior journalist at MARKETING-INTERACTIVE. With a focus on the dynamic landscape of Southeast Asia, she delves into the realms of marketing, advertising, tech and business. Her interest lay in covering stories around new media, influencer relationships and the intersection between marketing and legal.<\/p>\n

Before her foray into the world of marketing, A\u2019bidah was an entertainment journalist. Her knack for storytelling led her to interview some of Hollywood\u2019s most illustrious figures such as Harrison Ford, Chris Evans and Scarlett Johansson, and brought her audience closer to the stars.<\/p>\n

Beyond the headlines, you\u2019ll likely find her soaking up the sun by the pool or unwinding at home with a captivating movie.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2024 – speaker desc – list head” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}” global_module=”71″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2024 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2024 – Speakers lists” _builder_version=”4.16″ background_enable_image=”off” background_position=”top_center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” global_module=”72″ theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Divika Jethmal” position=”Head of Marketing, Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/08\/Divika-Jethmal-img.jpg” admin_label=”CARMA” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2OTA3In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]CARMA<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Oscar Pobre” position=”CRM and Data Solutions Head” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/08\/Oscar-Pobre-img.jpg” admin_label=”GCash – Oscar Pobre” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2ODI0In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

GCash<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Wil Sarmiento” position=”Sr. Director and Head of CLM for Consumer Business” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/03\/Wil-Sarmiento.jpg” admin_label=”Globe Telecom” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODM3In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Globe Telecom<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Sheila Paul” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/03\/Sheila-Paul-img.jpg” admin_label=”Home Credit Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODQ5In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Home Credit Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Aditya Varadarajan” position=”Director of INSEA Partnership for Microsoft Advertising” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/08\/Aditya-Varadarajan-img.jpg” admin_label=”InMobi” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2Nzc1In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]InMobi<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Suzy Lee” position=”Director of Data and Analytics” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/04\/Suzy-Lee.jpg” admin_label=”JG Summit” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2MjU2In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]JG Summit<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Oyie Pingol” position=”Head of Global Media” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/07\/Oyie-Pingol.jpg” admin_label=”Jollibee Foods Corp” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2NTcwIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Jollibee Foods Corp<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Isabel Falco” position=”Chief Digital & Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/02\/Isabel-Falco.jpg” admin_label=”L\u2019Oreal Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU5In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

L’Or\u00e9al Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.16″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Jonas de los Reyes” position=”First Vice President, Head of Digital Marketing and Omnichannel” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/03\/Jonas-reyes-img.jpg” admin_label=”Metrobank” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODcyIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Metrobank<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Emmanuel Cruz” position=”E-Commerce Lead” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/03\/Emmanuel-Cruz-img.jpg” admin_label=”Mondel\u0113z International Philippines” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODYwIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Mondel\u0113z International Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Adriann B. Eusebio” position=”Head of Total Foods Philippines and Head of Marketing & Strategy, SEA, Japan & Korea” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/07\/Adriann-B.-Eusebio-img.jpg” admin_label=”PepsiCo” module_id=”sp_k_c_u” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2NjA5In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

PepsiCo<\/strong><\/p>\n

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Union Bank of the Philippines<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

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2024 Speaker’s ProfileA\u2019bidah Zaid Shirbeeni Senior Journalist MARKETING-INTERACTIVEA\u2019bidah Zaid Shirbeeni is a senior journalist at MARKETING-INTERACTIVE. With a focus on the dynamic landscape of Southeast Asia, she delves into the realms of marketing, advertising, tech and business. Her interest lay in covering stories around new media, influencer relationships and the intersection between marketing and legal. 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