{"id":28268,"date":"2025-07-04T12:05:53","date_gmt":"2025-07-04T12:05:53","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/?p=28268"},"modified":"2025-08-11T16:09:15","modified_gmt":"2025-08-11T08:09:15","slug":"sreeratha-govindasamy","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/sreeratha-govindasamy\/","title":{"rendered":"Sreeratha Govindasamy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color2-box &#8221; _builder_version=&#8221;4.16&#8243; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_color=&#8221;#E2E4DD&#8221; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2025 &#8211; title&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;27619&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">2025 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221; align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-content\/uploads\/sites\/64\/2025\/07\/Sreeratha_Headshot.jpg&#8221; alt=&#8221;Axiata_Fernie Jasmine&#8221; title_text=&#8221;Sreeratha_Headshot&#8221; _builder_version=&#8221;4.27.0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Sreeratha Govindasamy<\/h3>\n<h4>Head of Customer Care<\/h4>\n<h5>Philip Morris Malaysia<\/h5>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Sreeratha (Sree) Govindasamy\u202fis a dynamic and results-driven leader with over 20 years of experience spanning telecommunications, insurance, consumer banking, and FMCG. Renowned for her strategic acumen in\u202fcustomer retention\u202fand\u202fdata-driven marketing, Govindasamy has consistently delivered impactful outcomes by aligning business goals with customer-centric strategies. Her deep expertise in\u202fcustomer lifetime value (CLV) management\u202fand\u202fcustomer experience transformation\u202fhas enabled organisations to build lasting relationships and drive sustainable growth.<\/p>\n<p>Govindasamy\u00a0has led large-scale, cross-functional transformation programs that integrate\u202fautomation, robotic process automation (RPA), and artificial intelligence (AI)\u202fto enhance operational efficiency and personalise customer engagement. Her approach is rooted in embedding the\u202fvoice of the customer\u202finto every layer of the organisation, ensuring that data and insights translate into meaningful action.<\/p>\n<p>Beyond her corporate achievements, Govindasamy is a passionate advocate for continuous learning and development. She actively mentors women across the globe, helping them navigate career challenges and unlock their potential. Her philosophy of\u202f\u201clearn, unlearn, and relearn\u201d\u202freflects her commitment to staying ahead in a rapidly evolving digital landscape.<\/p>\n<p>Govindasamy\u2019s unique blend of strategic vision, technological fluency, and human-centred leadership makes her a sought-after speaker and thought leader in the fields of customer experience, digital transformation, and inclusive leadership.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;2025 &#8211; speaker desc &#8211; list head&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_module=&#8221;27623&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 class=\"h2\" style=\"text-align: center\">2025 Speakers<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;2025 &#8211; Speakers lists&#8221; _builder_version=&#8221;4.27.0&#8243; background_enable_image=&#8221;off&#8221; background_position=&#8221;top_center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_module=&#8221;27624&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; 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