{"id":28319,"date":"2025-07-28T08:59:36","date_gmt":"2025-07-28T08:59:36","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/?p=28319"},"modified":"2025-10-16T14:01:31","modified_gmt":"2025-10-16T06:01:31","slug":"chang-li-shian","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/chang-li-shian\/","title":{"rendered":"Chang Li Shian"},"content":{"rendered":"

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2025 Speaker’s Profile<\/strong><\/h2>\n

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Chang Li Shian<\/h3>\n

Head of Group Digital Marketing<\/h4>\n

Maybank<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.27.0″ z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

Chang Li Shian is the head of group digital marketing at Maybank, where she leads a multidisciplinary team comprising product marketers, performance and social media specialists, and an in-house creative unit. Together, they drive growth and customer adoption across Maybank\u2019s suite of digital banking products.<\/p>\n

With over 14 years of experience across diverse industries, Chang is a seasoned marketing leader. She began her career with Maxis, managing the Hotlink prepaid brand, before expanding her expertise into the tech space\u2014spearheading growth for GrabFood at Grab. Today, she brings that deep cross-industry experience into the financial services sector.<\/p>\n

Known for her strategic and analytical mindset, Chang has consistently driven business impact by blending data-driven insights with\u202fcreativity.<\/p>\n

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2025 Speakers<\/h5>\n

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AnyMind Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Janet Chen” position=”Deputy Head, Regional AnyLive and D2C Business” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-my\/wp-content\/uploads\/sites\/64\/2025\/10\/Janet-Headshot.jpg” admin_label=”AnyMind Group – Janet Chen” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4NzY0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

AnyMind Group<\/strong><\/p>\n

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Telekom Malaysia<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

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2025 Speaker’s ProfileChang Li Shian Head of Group Digital Marketing MaybankChang Li Shian is the head of group digital marketing at Maybank, where she leads a multidisciplinary team comprising product marketers, performance and social media specialists, and an in-house creative unit. Together, they drive growth and customer adoption across Maybank\u2019s suite of digital banking products. 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