Albert Raymond C. Cuadrante

Senior Vice President and Chief Marketing and Customer Experience Officer

Union Bank of the Philippines

Albert Raymond C. Cuadrante holds the positions of senior vice president and chief marketing and customer experience officer of Union Bank. In this position, he is responsible for marketing, product management oversight and the development of digital channels for the total bank.

He has over 30 years of collective experience in the field of digital commerce, brand management and marketing. Prior to Union Bank, Albert was with Jollibee Foods Corporation (JFC), a publicly listed corporation, and occupied various executive positions, with his last one there being the head of the digital commerce and customer loyalty division for the Philippines, which was tasked to lead the digital transformation for customer-facing touchpoints.

Cuadrante is also the current chairman of acumen strategy consultants, providing consultancy services focused on strategy, transformation and capability building to enable higher business performance. He is a long-time marketing faculty member at the Ateneo De Manila University’s JG School of Management.