Divika Jethmal

Head of Marketing, Asia

CARMA

Divika Jethmal is the head of marketing for Asia at CARMA, the global leader in communications insights and intelligence that helps brands analyse their reputation, positioning, competitors and the consumer landscape.

With over 7 years’ experience across 7 markets in Asia Pacific, Jethmal is uniquely positioned to leverage her knowledge and cultural insights to build data-driven strategies tailored to the region. She has successfully led teams in developing and executing plans that align with business objectives.

In her role, Jethmal is responsible for overseeing all aspects of CARMA’s marketing and integrated communications strategy in Asia. This includes demand generation, brand positioning, content marketing, and digital campaigns.