Gino Cruz

Director for Marketing, Communications and Brand Experience

Golden ABC

Gino Cruz is the director for marketing, communications and brand experience at Golden ABC, the Philippines’ largest homegrown fashion and lifestyle company behind brands such as Penshoppe, OXGN, Memo, Forme, Regatta, Bocu, Sipp., Play and Popp. With over 20 years of experience spanning FMCG, beauty and fashion, he has built an integrated marketing career across media, marketing, communications, CRM and loyalty.

Before joining Golden ABC, Cruz held leadership roles at H&M Southeast Asia, L’Oréal, Unilever, JWT and BBDO. A lover of fashion, food and great experiences, he believes that meaningful marketing is one of the most valuable investments a brand can make to build relevance, connection and long-term growth.