Martin Arranz IV

Digital Marketing Head

Federal Land

Martin Arranz IV is an experienced marketer with over 16 years of experience across various industries including real estate, banking and finance, technology, and advertising. Having held marketing positions at companies such as Ayala Land, BDO Unibank, Federal Land, 917 Ventures, and McCann Erickson, he has a broad range of expertise in handling campaigns, brand launches, and activations across both traditional and digital channels.

Currently serving as the digital marketing head at Federal Land, Arranz leads a team focused on managing digital sales and platforms for the residential, estates, and commercial business units. He is also actively involved in the company’s customer knowledge initiatives, helping drive deeper consumer insights to inform marketing strategy and business planning.