Oyie Pingol

Head of Global Media

Jollibee Foods Corp

Oyie Pingol is presently serving as the global media head of Jollibee Foods Corp, where she is responsible for developing strategic media recommendations to enhance JFC’s competitive advantage and adapt to evolving market dynamics. Her role involves staying abreast of changing consumer behaviors and industry trends to devise innovative strategies that drive the Jollibee Group forward and influence the future of media in the Quick Service Restaurant (QSR) sector.

Before her current position, Pingol held the role of managing partner and chief growth and investment officer at Group M’s Wavemaker PH, accumulating over two decades of experience in the media industry. She received recognition for her significant contributions to both local and regional markets, particularly through her work with prestigious clients such as Coca-Cola, Samsung, McDonald’s, Johnson & Johnson, KFC, Mondelez and notable local brands like Jollibee, San Miguel, Unilab, Goldilocks, Monde Nissin, and Smart-PLDT. Additionally, she successfully cultivated partnerships with emerging economy brands like Foodpanda and Shopee.