Pongpat Chiewpanyathong

Regional Sales Lead

SAP Emarsys

Pongpat Chiewpanyathong is an ecosystem-first business leader with over a decade of experience enabling brands to thrive in Southeast Asia’s fast-evolving, high-potential markets. As regional sales lead at SAP Emarsys, he works closely with leading brands to craft strategies that drive deeper customer engagement, maximise lifetime value, and deliver measurable growth through innovative marketing technology.

Having held key roles at global SaaS leaders including Salesforce, Braze, and Zoom, Chiewpanyathong brings a deep understanding of how to translate technology into business impact. He believes success in SEA requires more than market entry — it demands an understanding of local nuances, the right partnerships, and a foundation of trust.

His approach is rooted in collaboration: working hand-in-hand with internal teams, partners, and clients to align capabilities and goals. Guided by the philosophy “we grow together, we win together,” Chiewpanyathong likens his work to building a Galácticos-style team — diverse strengths united by a common vision. For him, the true win is not just meeting objectives, but empowering brands to achieve sustainable, long-term success in one of the world’s most exciting regions.