Sebastian Tuason Cruz

Country Head of Digital & Ecommerce and APAC Digital Marketing Director

Shiseido

Sebastian Tuason Cruz is a distinguished digital marketing and media leader with over 15 years of expertise. His international experience covers Asia Pacific, North America, and Europe, with professional stints in Manila, London, and now Singapore. Cruz has worked in local, regional, and global roles, gaining insights into key media markets and tech ecosystems in China and the United States. An early pioneer in programmatic, Ad Tech, and data-driven marketing in Asia Pacific, he has contributed to the evolution of digital strategy to the core of media planning. His background offers a unique perspective on the media’s role in financial performance and digital execution. As a leader and coach, Cruz excels in nurturing talent and takes pride in his team’s success. Currently, he focuses on the high-growth Prestige Beauty and Luxury categories in Asia Pacific, along with digital, ecommerce, and technology.