Tony Atayde

Head of Marketing – Philippines and Indonesia

Pernod Ricard

With over 22 years of experience in marketing, Tony Atayde has worked with leading global brands such as Nike, Gatorade, and Aquafina throughout the Philippines and the broader Asia-Pacific region. He became part of the Pernod Ricard team in 2019, taking on the role of head of marketing for the Philippines.

Following three successful years in Manila, Atayde moved to Hong Kong and Macau to assume the role of marketing director. There, he and his team reshaped the narrative around iconic brands like Martell Cognac, The Glenlivet, Chivas Regal, and Perrier-Jouët.

He also held the position of brand director for champagne at Pernod Ricard China, where he led strategic brand initiatives across mainland China and the Hong Kong/Macau markets.