{"id":26880,"date":"2024-08-19T22:12:04","date_gmt":"2024-08-19T14:12:04","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/?p=26880"},"modified":"2025-07-01T18:02:58","modified_gmt":"2025-07-01T10:02:58","slug":"francis-adrian-h-viernes","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/francis-adrian-h-viernes\/","title":{"rendered":"Francis Adrian H. Viernes"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”members-full-description color2-box ” _builder_version=”4.16″ bottom_divider_style=”mountains2″ bottom_divider_color=”#E2E4DD” bottom_divider_height=”50px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Speaker’s Profile 2025 – title” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”66″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.27.0″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

2025 Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/08\/Francis-Adrian-img.jpg” alt=”Axiata_Fernie Jasmine” title_text=”Francis Adrian-img” _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Francis Adrian H. Viernes<\/h3>\n

Chief Innovations Officer \/ Chief Data Scientist<\/h4>\n

Megaworld Corporation<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” sticky_enabled=”0″]Francis Adrian H. Viernes is currently the head of data science and analytics at Megaworld Corporation, one of the country’s largest property developers. Previously, he held key positions as chief analytics officer and chief data scientist at Advance Tech Lending, a fast-growing fintech company in Southeast Asia. He also played a pioneering role in establishing the analytics team at Leechiu Property Consultants, the largest property consulting firm in the Philippines. Before that, he led a department at global property consulting firm Cushman & Wakefield. <\/p>\n

Prior to his career in analytics, he spent eight years at FactSet Philippines as an associate content manager. In addition to his professional achievements, Viernes is a respected speaker and educator. He has been invited to share his insights at global conferences and teaches Ffnance and data analytics at renowned institutions such as Ateneo De Manila University, De La Salle University, University of Santo Tomas, University of Asia and the Pacific, Southville Colleges, and Southville International School Affiliated with Foreign Universities (SISFU). [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 – speaker desc – list head” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}” global_module=”27623″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2025 Speakers<\/h5>\n

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Bounty Plus, Inc.<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Martin Arranz IV” position=”Digital Marketing Head” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/06\/Martin-Arranz-IV-img.jpg” admin_label=”Federal Land” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3OTE2In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Federal Land<\/strong><\/p>\n

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Final Upgrade AI<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Regie Lagao” position=”Head of Integrated Media, Digital Marketing and Content Excellence \u2013 SEA + HKTW” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/05\/Regie-Lagao.jpg” admin_label=”Kenvue Metro Asia” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NzUzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Kenvue Metro Asia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Anthony Guanzon” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/05\/Anthony-Guanzon_headshot.jpg” admin_label=”Malayan Insurance” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3NjI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Malayan Insurance<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Sonali Verma” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/06\/Sonali-Verma-img.jpg” admin_label=”Manulife Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3ODM5In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Manulife Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Francis Adrian H. Viernes” position=”Chief Innovations Officer \/ Chief Data Scientist” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/07\/Francis-Adrian-H.-Viernes.jpg” admin_label=”Megaworld Corporation” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3OTM4In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Megaworld Corporation<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ module_class=”members-grid” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Tony Atayde” position=”Head of Marketing – Philippines and Indonesia” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/05\/Tony-Atayde.jpg” admin_label=”Pernod Ricard” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3Njk0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Pernod Ricard<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Chad Sotelo” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/06\/Chad-Sotelo.jpg” admin_label=”Robinsons Land Corporation” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3ODc5In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Robinsons Land Corporation<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Myk Ogbinar” position=”Data and Analytics Head” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/06\/Myk-Ogbinar.jpg” admin_label=”San Miguel Corporation” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3Nzg3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

San Miguel Corporation<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”A\u2019bidah Zaid Shirbeeni” position=”Senior Journalist” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/05\/abidah-zs.2.jpg” admin_label=”MARKETING-INTERACTIVE A\u2019bidah Zaid Shirbeeni” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2MzIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

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2025 Speaker’s ProfileFrancis Adrian H. Viernes Chief Innovations Officer \/ Chief Data Scientist Megaworld CorporationFrancis Adrian H. Viernes is currently the head of data science and analytics at Megaworld Corporation, one of the country’s largest property developers. Previously, he held key positions as chief analytics officer and chief data scientist at Advance Tech Lending, a […]<\/p>\n","protected":false},"author":40,"featured_media":27942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-26880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-speakers"],"yoast_head":"\n2025 Speakers - Francis Adrian H. 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Previously, he held key positions as chief analytics officer and chief data scientist at Advance Tech Lending, a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/francis-adrian-h-viernes\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Asia Philippines 2025\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-19T14:12:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T10:02:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/07\/Francis-Adrian-H.-Viernes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"lukaszf\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lukaszf\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/francis-adrian-h-viernes\/\",\"url\":\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/francis-adrian-h-viernes\/\",\"name\":\"2025 Speakers - Francis Adrian H. 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