{"id":29858,"date":"2026-09-14T16:04:58","date_gmt":"2026-09-14T08:04:58","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/?p=29858"},"modified":"2026-09-14T16:05:07","modified_gmt":"2026-09-14T08:05:07","slug":"winston-almendras","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/winston-almendras\/","title":{"rendered":"Winston Almendras"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”members-full-description color2-box ” _builder_version=”4.16″ bottom_divider_style=”mountains2″ bottom_divider_color=”#E2E4DD” bottom_divider_height=”50px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”Speaker’s Profile 2026 – title” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”29104″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/09\/Winston-img.jpg” title_text=”Winston-img” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Winston Almendras<\/h3>\n

Vice President and Head of Integrated Marketing, Digital, and Systems<\/h4>\n

Bank of the Philippine Islands (BPI)<\/h5>\n

[\/et_pb_text][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.27.0″ custom_padding=”||74px|||” hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Winston Almendras is a seasoned marketing leader with over a decade of experience in digital marketing, brand strategy, and media management. As vice president and head of integrated marketing, digital, and systems at the Bank of the Philippine Islands (BPI), he is at the helm of shaping the bank\u2019s brand in a fast-evolving digital landscape. He leads the integration of omnichannel strategies, marketing technology, and data-driven personalisation to future-proof BPI\u2019s customer engagement.<\/p>\n

Almendras began his career in telecommunications before taking on digital marketing lead role at Wyeth Nutrition. Since joining BPI, he has played a key role in the bank\u2019s branding, digital marketing maturity, and marketing transformation initiatives. A champion of strategic creativity and operational discipline, he bridges brand building with business performance.<\/p>\n

He is also served as a director of the Bank Marketing Association of the Philippines and an advocate of upskilling the next generation of bank marketers.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 – speaker desc – list head” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}” global_module=”29110″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 – Speakers lists” _builder_version=”4.27.0″ background_enable_image=”off” background_position=”top_center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” global_module=”29014″ theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Esay J. Querubin” position=”Marketing Head” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/05\/Esay-photo.jpg” admin_label=”ACMobility EV Infrastructure” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MTk0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]ACMobility EV Infrastructure<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Roshan Nandwani” position=”Head of Marketing and Commercial” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/05\/Nandwani-Roshan-img.jpg” admin_label=”Ayala Land Hospitality” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MjUxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Ayala Land Hospitality<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Chad Sotelo” position=”Group CMO” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/06\/Chad_New-photo.jpeg” admin_label=”Filinvest Development Corporation” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3ODc5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Filinvest Development Corporation<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Paolo Serrano” position=”Vice President of Operations” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/08\/Paolo-Serrano_img.jpg” admin_label=”Gerry\u2019s Group of Restaurants_ Paolo Serrano” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NjI2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Gerry\u2019s Group of Restaurants<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”KD Dizon” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/08\/KD-Dizon_img.jpg” admin_label=”Globe Telecom” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5Njk4In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Globe Telecom<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Gino Cruz” position=”Director for Marketing, Communications and Brand Experience” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/09\/Gino-Cruz-img.jpg” admin_label=”Golden ABC_Gino Cruz” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5ODIxIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Golden ABC<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Kriscel Lagman” position=”Head of Integrated Media and Accounts” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/07\/Kriscel-Lagman_img.jpg” admin_label=”Goldilocks Bakeshop _ Kriscel Lagman” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NTM2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Goldilocks Bakeshop<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Megan Reichelt” position=”Country Manager SEA, HK and Taiwan” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/09\/Megan-img.jpg” admin_label=”Integral Ad Science_Megan Reichelt” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5Nzg2In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Integral Ad Science<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Francis Adrian H. Viernes” position=”Chief Innovations Officer \/ Chief Data Scientist” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/07\/Francis-Adrian-H.-Viernes.jpg” admin_label=”Megaworld Corporation” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2ODgwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Megaworld Corporation<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Mea Guinhawa-Gabunada” position=”VP \u2013 Head, Consumer and Marketplace Insights and Analytics” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/08\/Mea-Guinhawa-Gabunada-img.jpg” admin_label=”Nestl\u00e9 Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NjgxIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Nestl\u00e9 Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Sherwin Ayong Sario” position=”Member Lifecycle Head, Mabuhay Miles” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/05\/Sherwin_Photo.jpeg” admin_label=”Philippine Airlines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MjA3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Philippine Airlines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Ron Baetiong” position=”Founder and CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/07\/Ron-Baetiong-img.jpeg” admin_label=”Podcast Network Asia _ Ron Baetiong” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Podcast Network Asia<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Sheree Gae Gayas” position=”Head of Digital Commerce” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/08\/Sheree-image-img.jpeg” admin_label=”Samsung Philippines_Sheree Gae Gayas” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NjAxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Samsung Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Tanya Walker” position=”Head of Marketing Communications” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/08\/Tanya-Walker_img.jpg” admin_label=”Schneider Electric Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NjUwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Schneider Electric Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” 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MARKETING-INTERACTIVE<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

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2026 Speaker’s ProfileWinston Almendras Vice President and Head of Integrated Marketing, Digital, and Systems Bank of the Philippine Islands (BPI)Winston Almendras is a seasoned marketing leader with over a decade of experience in digital marketing, brand strategy, and media management. 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