{"id":29955,"date":"2026-09-24T13:37:12","date_gmt":"2026-09-24T05:37:12","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/?p=29955"},"modified":"2026-09-24T13:37:17","modified_gmt":"2026-09-24T05:37:17","slug":"paula-abjelina","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/paula-abjelina\/","title":{"rendered":"Paula Abjelina"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”members-full-description color2-box ” _builder_version=”4.16″ bottom_divider_style=”mountains2″ bottom_divider_color=”#E2E4DD” bottom_divider_height=”50px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”Speaker’s Profile 2026 – title” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”29104″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Speakers profile text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speaker’s Profile<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||||false|false” custom_css_main_element=” align-items: center;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/09\/Paula-Abjelina-Headshot.jpg” title_text=”Paula Abjelina Headshot” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Paula Abjelina<\/h3>\n

Country Director – Philippines<\/h4>\n

Audience Path<\/h5>\n

[\/et_pb_text][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/09\/Audience-Path.png” title_text=”Audience Path” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#FFFFFF” width=”80%” max_width=”300px” custom_padding=”10px|10px|10px|10px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text disabled_on=”off|off|off” admin_label=”Text” _builder_version=”4.27.0″ custom_padding=”||74px|||” hover_enabled=”0″ z_index_tablet=”500″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Paula Abjelina is a seasoned digital marketer who has been with the industry for 20 years. After starting out in the creative space, she has made the rounds in the media agency, client, and ad tech sides. She has previously led sales teams for the Philippines, Vietnam, and Thailand. Presently she is the country director of Dailymotion in the Philippines. She is a passionate advocate for digital technology, an avid potter, and a happy traveller.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 – speaker desc – list head” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}” global_module=”29110″ theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

2026 Speakers<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 – Speakers lists” _builder_version=”4.27.0″ background_enable_image=”off” background_position=”top_center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}” global_module=”29014″ theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Esay J. Querubin” position=”Marketing Head” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/05\/Esay-photo.jpg” admin_label=”ACMobility EV Infrastructure” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MTk0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]ACMobility EV Infrastructure<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Roshan Nandwani” position=”Head of Marketing and Commercial” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/05\/Nandwani-Roshan-img.jpg” admin_label=”Ayala Land Hospitality” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MjUxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Ayala Land Hospitality<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Winston Almendras” position=”Vice President and Head of Integrated Marketing, Digital, and Systems” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/09\/Winston-img.jpg” admin_label=”Bank of the Philippine Islands (BPI)_Winston Almendras” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5ODU4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Bank of the Philippine Islands (BPI)<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Dr. Donald Patrick Lim” position=”President and COO” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/09\/Donald-Lim-img.jpeg” admin_label=”DITO CME Holdings Corp._Dr. Donald Patrick Lim” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5ODY0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]DITO CME Holdings Corp.<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Chad Sotelo” position=”Group CMO” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/06\/Chad_New-photo.jpeg” admin_label=”Filinvest Development Corporation” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI3ODc5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Filinvest Development Corporation<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Paolo Serrano” position=”Vice President of Operations” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/08\/Paolo-Serrano_img.jpg” admin_label=”Gerry\u2019s Group of Restaurants_ Paolo Serrano” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NjI2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Gerry\u2019s Group of Restaurants<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”KD Dizon” position=”Chief Marketing Officer” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/08\/KD-Dizon_img.jpg” admin_label=”Globe Telecom” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5Njk4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Globe Telecom<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Gino Cruz” position=”Director for Marketing, Communications and Brand Experience” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/09\/Gino-Cruz-img.jpg” admin_label=”Golden ABC_Gino Cruz” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5ODIxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Golden ABC<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Kriscel Lagman” position=”Head of Integrated Media and Accounts” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/07\/Kriscel-Lagman_img.jpg” admin_label=”Goldilocks Bakeshop _ Kriscel Lagman” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NTM2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Goldilocks Bakeshop<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Megan Reichelt” position=”Country Manager SEA, HK and Taiwan” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/09\/Megan-img.jpg” admin_label=”Integral Ad Science_Megan Reichelt” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5Nzg2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Integral Ad Science<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Francis Adrian H. Viernes” position=”Chief Innovations Officer \/ Chief Data Scientist” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2025\/07\/Francis-Adrian-H.-Viernes.jpg” admin_label=”Megaworld Corporation” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2ODgwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Megaworld Corporation<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Mea Guinhawa-Gabunada” position=”VP \u2013 Head, Consumer and Marketplace Insights and Analytics” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/08\/Mea-Guinhawa-Gabunada-img.jpg” admin_label=”Nestl\u00e9 Philippines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NjgxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Nestl\u00e9 Philippines<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”members-grid mobile-2-columns” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Sherwin Ayong Sario” position=”Member Lifecycle Head, Mabuhay Miles” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/05\/Sherwin_Photo.jpeg” admin_label=”Philippine Airlines” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5MjA3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Philippine Airlines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Ron Baetiong” position=”Founder and CEO” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2026\/07\/Ron-Baetiong-img.jpeg” admin_label=”Podcast Network Asia _ Ron Baetiong” module_id=”sp_k_c_u” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI5NTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Podcast Network Asia<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” 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MARKETING-INTERACTIVE<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

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2026 Speaker’s ProfilePaula Abjelina Country Director – Philippines Audience PathPaula Abjelina is a seasoned digital marketer who has been with the industry for 20 years. After starting out in the creative space, she has made the rounds in the media agency, client, and ad tech sides. 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