Marx Cabrera

Regional Head, SEA E-commerce, Digital Consumer Experience

Adidas

Marx Cabrera is a digital and e-commerce leader with 17 years of diverse experience across Southeast Asia region with 15 years of which are deeply rooted in digital commerce, omnichannel growth, and business transformation. He thrives on challenging the status quo and building what’s next.

Cabrera brings a unique blend of strategic thinking and hands-on execution across the full digital commerce value chain—from customer experience, content, CRM, performance marketing, and site optimisation to e-marketplaces, omnichannel integration, and digital transformation. He’s currently leading digital experience at a regional level, with direct accountability over channel P&L, SLT-level engagement, and delivering impactful, data-driven digital solutions.