Melis Erdinç

Head of Digital

Arçelik Hitachi Home Appliances

Melis Erdinç has over 12 years of experience in digital marketing and has cultivated a versatile skill set by contributing to various industries such as fashion, high tech, hospitality, and home appliances. During her tenure at Beko Global, she held the pivotal role of global digital communications and influencer management for a vast network spanning over 140 countries. In her most recent professional chapter, she has been serving as the head of digital for the esteemed Home Appliance Brand, Hitachi.

Erdinç had the privilege of living and working in diverse locations including Turkey, the US, Germany, and the APAC region. She possesses a unique strength in comprehending the nuances of consumer behavior across different geographies. This experience equips her with a profound understanding of consumer insights, enabling her to approach digital marketing with a global perspective.