Mohamed El-Harouny

Head of E-commerce Omnichannel

Electrolux Group

Mohamed El-Harouny is a seasoned e-commerce and omnichannel leader with extensive experience driving digital retail transformation across diverse markets. He currently serves as head of e-commerce omnichannel at Electrolux Group, leading omnichannel and O2O strategies across ANZ, Asia, India, the Middle East, and Africa.

Under his leadership, Electrolux has expanded its retail network, strengthened brand visibility across key online retail channels, and accelerated connected commerce growth. Harouny brings a proven track record in P&L management, omnichannel strategy, and digital marketing, consistently delivering double-digit growth, market share expansion, and enhanced consumer journeys.

He is highly skilled in building regional partnerships, scaling online marketplaces, monetising consumer touchpoints, and leading diverse teams to drive profitable growth.

Beyond work, Harouny is an avid scuba diver and passionate visual storyteller who captures the world through photography and videography, living life to the fullest with the people he loves.