Pawee Sriwareerat

Country Manager, Thailand and Emerging Markets

Milieu Insight

Pawee Sriwareerat is currently the country manager for Milieu Insight Thailand and emerging markets (Vietnam, Indonesia, and the Philippines). He has been in the consumer insights and data analytics industries for over a decade. He joined Milieu Insight, an award-winning survey software and market research company, as he shares the company’s vision of making insights and data more accessible, enabling agile, data-driven business decisions.

Before joining Milieu Insight, Sriwareerat worked across various industries, including market research firms (Millward Brown), retail (Lotus’s), and FMCG (P&G). He has extensive experience in identifying business opportunities through multiple data sources, including brand equity analysis, campaign and creative evaluation research. Additionally, he has played a key role in developing shopper-centric marketing strategies by integrating strategic insights from transactional data, survey results, online behavioural analytics, observational studies, and first-party data.