{"id":25674,"date":"2024-03-01T15:37:37","date_gmt":"2024-03-01T07:37:37","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/?page_id=25674"},"modified":"2026-09-30T19:03:25","modified_gmt":"2026-09-30T12:03:25","slug":"agenda","status":"publish","type":"page","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”color2-box” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” bottom_divider_style=”mountains” bottom_divider_color=”#E2E4DD” bottom_divider_height=”50px” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Agenda<\/strong><\/h2>\n

18 March 2027<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Agenda – Day 1″ module_id=”agenda ” module_class=” first-rows-max last-section agenda ” _builder_version=”4.16″ custom_margin=”||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:00 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

8:00 AM<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking and registration\u202f\u202f ” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Networking and registration<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”8:50 AM” _builder_version=”4.16″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]8:50 AM<\/strong>
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Opening Remarks” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ header_4_line_height=”1.4em” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Opening Remarks<\/h4>\n

[\/et_pb_text][et_pb_team_member name=”Rezwana Manjur” position=”Editor-in-Chief” image_url=”https:\/\/conferences.marketing-interactive.com\/digital-marketing-ph\/wp-content\/uploads\/sites\/51\/2024\/03\/Rezwana-Manjur.jpg” disabled_on=”on|on|on” admin_label=”MARKETING-INTERACTIVE Rezwana Manjur” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1ODk2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” disabled=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MARKETING-INTERACTIVE<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9:00 AM ” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}” text_orientation=”center”]<\/p>\n

9:00 AM <\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Opening%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

[Opening]<\/strong><\/p>\n

[\/et_pb_text][et_pb_toggle title=”Sanuk by design: Localising digital creativity for Thailand at scale” admin_label=”Sanuk by design: Localising digital creativity for Thailand at scale” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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  • Translating local humour, community behaviours, and platform habits into authentic campaign narratives.<\/li>\n
  • Engineering channel-native content that leverages real-time trend signals and platform-specific user habits.<\/li>\n
  • Auditing sentiment and performance telemetry to continually refine formats, narrative structures, and executions.<\/li>\n<\/ul>\n

    [\/et_pb_toggle][et_pb_text disabled_on=”on|on|on” admin_label=”Moderator:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Moderator:<\/strong>
    \n[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Speaker:” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Speaker:<\/strong>[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”Panellists:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||5px||false|false” custom_padding=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”]Panellists:<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ disabled_on=”off|off|off” admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”9.45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    9.45 AM<\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

    [Case study]<\/strong><\/p>\n

    [\/et_pb_text][et_pb_toggle title=”Detangling tech stacks for seamless AI execution in enterprise marketing ” admin_label=”Detangling tech stacks for seamless AI execution in enterprise marketing ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      \n
    • Evaluating software friction and operational silos to eliminate hidden inefficiencies.<\/li>\n
    • Deploying autonomous agents across planning, creative production, media execution, CRM, and real-time optimisation.<\/li>\n
    • Connecting customer, behavioural, campaign, and enterprise data streams to drive synchronised autonomous decision-making.<\/li>\n<\/ul>\n

      [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

      10:15 AM<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Panel discussion” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

      [Panel discussion]<\/strong><\/p>\n

      [\/et_pb_text][et_pb_toggle title=”Building visibility in the AI search era through authority and citation ” admin_label=”Building visibility in the AI search era through authority and citation ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        \n
      • Adapting brand visibility strategies as AI answer engines and dynamic summaries replace traditional search queries.<\/li>\n
      • Optimising for authority and citation by understanding the signals that influence AEO and GEO \u2013 from content structure and trusted sources to brand consistency.<\/li>\n
      • Connecting off-platform AI engine engagement to multi-touch attribution frameworks and final business outcomes.<\/li>\n<\/ul>\n

        [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”10:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

        10:45 AM <\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Networking break<\/h4>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:15 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

        11:15 AM<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][Case study]<\/strong>
        \n[\/et_pb_text][et_pb_toggle title=”Connecting street-to-mall purchase habits with payment data ” admin_label=”Connecting street-to-mall purchase habits with payment data ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          \n
        • Aggregating transaction signals from local e-wallets, PromptPay QR, and cross-border gateways to map true consumer profiles.<\/li>\n
        • Intersecting payment data layers to decode customer intent and power personalised marketing.<\/li>\n
        • Linking transactional checkout data with ongoing marketing activation and post-purchase support to drive continuous lifetime value.<\/li>\n<\/ul>\n

          [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”11:45 AM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

          11:45 AM <\/strong><\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

          [Panel discussion]<\/strong><\/p>\n

          [\/et_pb_text][et_pb_toggle title=”More bang for your Baht: Evaluating platforms that actually convert ” admin_label=”More bang for your Baht: Evaluating platforms that actually convert ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

            \n
          • Going beyond productivity gains by evaluating AI, martech, and adtech investments against revenue, growth, and customer outcomes.<\/li>\n
          • Cutting through the technology overload by identifying which tools, platforms, and capabilities genuinely improve marketing performances.<\/li>\n
          • Sharpening attribution to connect spend with incremental impact and prove ROI across the business.<\/li>\n<\/ul>\n

            [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

            12:15 PM <\/strong><\/p>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

            [Case study]<\/strong><\/p>\n

            [\/et_pb_text][et_pb_toggle title=” Closing the loop from first-party retail signals to measurable growth ” admin_label=” Closing the loop from first-party retail signals to measurable growth ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              \n
            • Deploying dynamic content strategies alongside high-intent shopper context to maximise mid-funnel conversions.<\/li>\n
            • Connecting ad exposures to final register sales to optimise media, promotions, and revenue strategies.<\/li>\n
            • Linking retail purchase signals to existing first-party data while adhering to strict governance boundaries.<\/li>\n<\/ul>\n

              [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”12:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

              12:45 PM <\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking lunch ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

              Networking lunch <\/h4>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”1:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

              1:45 PM <\/strong><\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

              [Case study]<\/strong><\/p>\n

              [\/et_pb_text][et_pb_toggle title=”Journeying as one: Transforming omnichannel experience with unified intelligence ” admin_label=”Journeying as one: Transforming omnichannel experience with unified intelligence ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                \n
              • Connecting fragmented travel touchpoints across creators, social, OTAs, travel fairs, and physical experiences to create a unified view of traveller intent.<\/li>\n
              • Orchestrating discovery, bookings, arrivals, and in-destination interactions around real-time needs.<\/li>\n
              • Driving commercial outcomes by converting traveller signals into direct engagement, repeat visits, and higher customer value.<\/li>\n<\/ul>\n

                [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”2:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

                2:15 PM <\/strong><\/p>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Power hour \u202f ” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]Power hour \u202f <\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.<\/p>\n

                [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color2-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                [Case study]<\/strong><\/p>\n

                [\/et_pb_text][et_pb_toggle title=”Curating the infinite social commerce cycle that keeps your audience coming back ” open_toggle_background_color=”#060a2e” closed_toggle_background_color=”#060a2e” admin_label=”Curating the infinite social commerce cycle that keeps your audience coming back ” _builder_version=”4.27.0″ _module_preset=”default” body_text_color=”#FFFFFF” custom_padding=”6px|||||” global_colors_info=”{}”]<\/p>\n

                  \n
                • Mapping how content and commerce now collapse discovery, consideration, and purchase into the same social journey.<\/li>\n
                • Synchronising creators, marketplaces, and platform signals through shared data and APIs to keep the commerce journey continuous.<\/li>\n
                • Feeding post-purchase behaviours back into the ecosystem to spark repeat purchase, advocacy, and rediscovery.<\/li>\n<\/ul>\n

                  [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color2-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                  [Case study]<\/strong><\/p>\n

                  [\/et_pb_text][et_pb_toggle title=”Harnessing digital to make everyday retail irresistible ” open_toggle_background_color=”#060a2e” closed_toggle_background_color=”#060a2e” admin_label=”Harnessing digital to make everyday retail irresistible ” _builder_version=”4.27.0″ _module_preset=”default” body_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

                    \n
                  • Applying digital insights, content marketing, and elevated UX to move the needle from brand building to conversion.<\/li>\n
                  • Fusing digital and physical touchpoints through retailtainment, personalised service, and immersive experiences.<\/li>\n
                  • Quantifying digital premiumisation by tying stronger experiences to engagement, basket value, and margin growth.<\/li>\n<\/ul>\n

                    [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row color2-box” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

                    [Case study]<\/strong><\/p>\n

                    [\/et_pb_text][et_pb_toggle title=”How Chinese EV brands are translating local insights into market share ” open_toggle_background_color=”#060a2e” closed_toggle_background_color=”#060a2e” admin_label=”How Chinese EV brands are translating local insights into market share ” _builder_version=”4.27.0″ _module_preset=”default” body_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

                      \n
                    • Reading Thailand\u2019s EV landscape through new entrants, policy momentum, and shifting consumer expectations.<\/li>\n
                    • Establishing consumer confidence with a stronger long-term value proposition by addressing charging, ownership, service, and resale concerns.<\/li>\n
                    • Compounding advantage through local production, distribution reach, and brand investment to sustain market share.<\/li>\n<\/ul>\n

                      [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” admin_label=”headline” module_class=”agenda_row_break” _builder_version=”4.16″ border_width_bottom=”1px” border_color_bottom=”rgba(51,51,51,0.25)” disabled=”on” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”topic” _builder_version=”4.16″ header_4_font=”|700|||||||” header_4_text_color=”#000000″ global_colors_info=”{}”]topic[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

                      3:15 PM <\/strong><\/p>\n

                      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Networking break\u202f ” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                      Networking break<\/h4>\n

                      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”3:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

                      3:45 PM <\/strong><\/p>\n

                      [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Case study” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][Case study]<\/strong>
                      \n[\/et_pb_text][et_pb_toggle title=”Orchestrating cross-border growth through an integrated ecosystem ” admin_label=”Orchestrating cross-border growth through an integrated ecosystem ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                        \n
                      • Analysing source-market demand to pinpoint high-value patient segments, treatment needs, and conversion barriers.<\/li>\n
                      • Structuring healthcare-tourism partnerships across hospitals, facilitators, hotels, insurers, and travel providers to streamline handoffs.<\/li>\n
                      • Tracing enquiries, referrals, and bookings across channels and partners to attribute revenue and patient value.<\/li>\n<\/ul>\n

                        [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:15 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

                        4:15 PM <\/strong><\/p>\n

                        [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”%91Panel discussion%93″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

                        [Panel discussion]<\/strong><\/p>\n

                        [\/et_pb_text][et_pb_toggle title=”What does leadership demand amidst market disruptions? ” admin_label=”What does leadership demand amidst market disruptions? ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                          \n
                        • Stress-testing how Thai leaders prioritise in the midst of rising costs, supply-chain disruptions, and accelerating technology.<\/li>\n
                        • Closing the talent capability gap by aligning marketing, technology, finance, legal, and operations around shared ownership.<\/li>\n
                        • Establishing AI guardrails that preserve human oversight and accountability while enabling innovation at scale.<\/li>\n<\/ul>\n

                          [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”4:45 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ global_colors_info=”{}” text_orientation=”center”]<\/p>\n

                          4:45 PM <\/strong><\/p>\n

                          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Closing remarks ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                          Closing remarks <\/h4>\n

                          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”agenda_row” module_class=”agenda_row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”agenda_row_date” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”5:00 PM” _builder_version=”4.27.0″ header_3_text_color=”#ed1c24″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n

                          5:00 PM <\/strong><\/p>\n

                          [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”End of conference\u202f” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

                          End of conference<\/h4>\n

                          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NzE5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” button_text=”Download the brochure now!” button_alignment=”center” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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