{"id":29318,"date":"2026-03-04T13:06:13","date_gmt":"2026-03-04T06:06:13","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/?p=29318"},"modified":"2026-03-09T18:24:00","modified_gmt":"2026-03-09T11:24:00","slug":"germaine-tay","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/germaine-tay\/","title":{"rendered":"Germaine Tay"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color2-box &#8221; _builder_version=&#8221;4.16&#8243; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_color=&#8221;#E2E4DD&#8221; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2026 &#8211; title&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;28474&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2026 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221; align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/wp-content\/uploads\/sites\/54\/2026\/03\/Germaine-Tay_New-headshot.jpg&#8221; alt=&#8221;Axiata_Fernie Jasmine&#8221; title_text=&#8221;Germaine Tay_New headshot&#8221; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Germaine Tay<\/h3>\n<h4>Head of Marketing, Asia<\/h4>\n<h5>Klaviyo<\/h5>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/wp-content\/uploads\/sites\/54\/2026\/03\/klaviyo-primary-logo-charcoal-medium.png&#8221; title_text=&#8221;klaviyo-primary-logo-charcoal-medium&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;300px&#8221; custom_padding=&#8221;10px|15px|10px|15px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Germaine Tay brings over a decade of experience in advertising, digital marketing, and commerce growth across Asia. She is currently leading Asia marketing at Klaviyo, where she leads the overall regional marketing strategy, market expansion, and customer engagement across key Asian markets.<\/p>\n<p>Previously, Tay led partner marketing for South East Asia and Korea at Shopify, working closely with leading agency and technology partners to shape regional strategy and accelerate ecosystem growth. Prior to that, she founded a digital marketing agency in China focused on helping brands scale globally, and launched a SaaS platform addressing critical gaps in the crowdfunding space. She began her career in advertising at Meta and X, supporting brands across APAC through digital transformation and ad optimisation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2026 &#8211; speaker desc &#8211; list head&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_module=&#8221;28480&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; 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