{"id":29639,"date":"2026-09-28T15:20:45","date_gmt":"2026-09-28T08:20:45","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/?p=29639"},"modified":"2026-09-29T10:32:32","modified_gmt":"2026-09-29T03:32:32","slug":"jirunthanin-flookie-kumaksorn","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/jirunthanin-flookie-kumaksorn\/","title":{"rendered":"Jirunthanin (Flookie) Kumaksorn"},"content":{"rendered":"

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2027 Speaker’s Profile<\/strong><\/h2>\n

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Jirunthanin Kumaksorn<\/h3>\n

Head of Trade Marketing and Commercial Insight<\/h4>\n

Durbell<\/h5>\n

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Jirunthanin (Flookie) Kumaksorn is a senior commercial and strategy executive with over 20 years of experience in retail, trade marketing, customer analytics, and business transformation. She currently serves as head of trade marketing and commercial insight at Durbell, leading trade strategies, commercial analytics, and growth initiatives across multiple channels. Throughout her career, she has held leadership positions at Power Buy, Big C Group, Tesco Lotus, and Nielsen, driving corporate strategy, omni-channel development, customer insight programmes, and commercial performance improvement.<\/p>\n

Known for her data-driven approach and strong cross-functional leadership, Kumaksorn has successfully delivered forecasting, promotion optimisation, and digital transformation initiatives that have enhanced business growth and operational effectiveness.<\/p>\n

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2027 Speakers<\/h5>\n

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Durbell<\/strong><\/p>\n

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Opella Consumer Healthcare<\/strong><\/p>\n

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MARKETING-INTERACTIVE<\/strong><\/p>\n

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2027 Speaker’s ProfileJirunthanin Kumaksorn Head of Trade Marketing and Commercial Insight DurbellJirunthanin (Flookie) Kumaksorn is a senior commercial and strategy executive with over 20 years of experience in retail, trade marketing, customer analytics, and business transformation. She currently serves as head of trade marketing and commercial insight at Durbell, leading trade strategies, commercial analytics, and […]<\/p>\n","protected":false},"author":40,"featured_media":29642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-29639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2027-speakers"],"yoast_head":"\n2027 Speakers - Jirunthanin (Flookie) Kumaksorn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/jirunthanin-flookie-kumaksorn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2027 Speakers - Jirunthanin (Flookie) Kumaksorn\" \/>\n<meta property=\"og:description\" content=\"2027 Speaker's ProfileJirunthanin Kumaksorn Head of Trade Marketing and Commercial Insight DurbellJirunthanin (Flookie) Kumaksorn is a senior commercial and strategy executive with over 20 years of experience in retail, trade marketing, customer analytics, and business transformation. 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