{"id":29725,"date":"2026-09-29T18:55:05","date_gmt":"2026-09-29T11:55:05","guid":{"rendered":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/?p=29725"},"modified":"2026-09-29T19:00:02","modified_gmt":"2026-09-29T12:00:02","slug":"michael-parsons","status":"publish","type":"post","link":"https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/michael-parsons\/","title":{"rendered":"Michael Parsons"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description color2-box &#8221; _builder_version=&#8221;4.16&#8243; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_color=&#8221;#E2E4DD&#8221; bottom_divider_height=&#8221;50px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Speaker&#8217;s Profile 2027 &#8211; title&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_module=&#8221;29506&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speakers profile text&#8221; _builder_version=&#8221;4.27.0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center;\">2027 Speaker&#8217;s <strong class=\"animate\">Profile<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221; align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/conferences.marketing-interactive.com\/digital-marketing-th\/wp-content\/uploads\/sites\/54\/2026\/09\/Michael-Parsons_photo.jpg&#8221; alt=&#8221;Axiata_Fernie Jasmine&#8221; title_text=&#8221;Michael-Parsons_photo&#8221; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Michael Parsons<\/h3>\n<h4>Regional Director of Marketing, Asia<\/h4>\n<h5>Minor Hotels<\/h5>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; z_index_tablet=&#8221;500&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Michael Parsons is regional director of marketing for Asia at Minor Hotels, where he helps shape the marketing and brand agenda across the region, strengthen guest connections and support the continued growth of its expanding portfolio.<\/p>\n<p>With more than 20 years of international leadership experience, Parsons has built and led high-growth marketing, digital, sales and commercial functions across Asia Pacific. His expertise spans digital marketing, CRM and loyalty, performance media, go-to-market strategy and commercial partnerships, with a strong focus on measurable growth and ROI.<\/p>\n<p>Prior to joining Minor Hotels, Parsons held strategic, marketing and commercial leadership roles across Raffles Sentosa Singapore, Travel + Leisure Co., Mastercard and Accor. His cross-industry experience across hospitality, travel, payments and technology partnerships gives him a broad commercial perspective on how brands can connect customer experience, digital ecosystems and marketing performance to drive sustainable growth.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2027 &#8211; speaker desc &#8211; list head&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_module=&#8221;29510&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; 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