Welcome to

Digital Marketing Asia 2019

Moving towards a smart nation

When

26 – 28 August

Where

Pavilion Hotel Kuala Lumpur, Malaysia

Social

#DigitalMarketingAsia

Thank you for making Digital Marketing Asia 2019 an amazing event.
See you in 2020!

20

INSIGHTFUL SESSIONS

20+

EXPERT SPEAKERS

200+

DELEGATES

About the conference

Now in its fourth year, ADVERTISING+MARKETING’s Digital Marketing Asia conference will take place on 26 – 28 August in Kuala Lumpur. This conference is designed for digital marketers, senior management, and marketing and communications leaders, from across Southeast Asia, to come together to discuss challenges and share insights on future digital marketing trends, technologies and successful strategies.

As digital marketing becomes more and more vital in any marketing plan, and channels, tools and strategies continue to evolve, this year’s conference will hear from experienced practitioners and thought-leaders on how they’ve tackled the complex digital scene, share their insights, successful case studies, marketing metrics and look ahead to what’s next in digital marketing.

Alongside invaluable networking opportunities, the 2019 conference will be more interactive with engaging sessions, focused breakouts, lively debates and in-depth case studies – a digital marketing conference you can’t miss in 2019!

What’s even better is registered employers can claim rebates for trainings conducted by an overseas trainer through the Human Resources Development Fund (HRDF)

Benefits of Attending

By attending Digital Marketing Asia, you get to:

  • Gain insights into successful digital marketing strategies, data management techniques, innovative technologies and more
  • Be inspired and stay ahead of the curve with emerging trends and tried and tested solutions
  • Deep dive into knowledge sessions at our social media marketing and ecommerce marketing streams
  • Network and have the opportunity to collaborate with industry leaders

Agenda Overview

Agenda - Workshop
1.15pm Registration
2.00pm Overcoming challenges to collect, store and map disparate data sources
2.45pm Increasing campaign profitability with predictive analytic
3.30pm Tea Break
3.50pm Unlocking the power of data to measure the true impact of marketing campaigns
4.20pm Group discussion: Leveraging technology & innovative solutions to make sense of your data faster
5.00pm End of workshop
Agenda - Day 1
8.00am Registration
9.00am Welcome and opening remarks
9.10am Fireside chat: Bringing digital marketing to life: The ride to a smart nation
9.50am Case study: Getting your brand story heard in a crowded market
10.30am Morning networking break
10.50am Case study: Maximising marketing budgets in an always-on content environment
Digital Advertising
11.30am Case study: How do you drive quality traffic to your website?
12.10pm Networking lunch
Mobile Wave
1.10pm Case study: Optimising your programmatic spend and ensuring your ads are really seen
1.50pm Case study: The rise of the super-app and creating a lifestyle offering
2.30pm Case study: Cashing in on the future of e-payments and e-wallets
3.10pm Afternoon networking break
Talent Management
3.30pm Panel discussion: Bridging the digital talent gap to develop a productive marketing workforce
4.10pm Debate: Optimising your agency and in-house talent for marketing success
4.50pm Closing remarks
5.00pm End of day 1
Agenda - Day 2
8.00am Registration
9.00am Welcome and opening remarks
9.10am Fireside chat: The future of influencer marketing
9.50am Case Study: Gone in 24 hours: The rise of ephemeral story telling
10.30am Morning networking break
Data Security
10.50am Case Study: Striking the balance between data privacy and personalisation
11.30am Case Study: Data Vulnerability: Exploring the future of marketing security
12.10pm Networking lunch
1:10pm

Track 1: Social media marketing
Building your brand with Instagram marketing

Track 2: Ecommerce marketing
UX design practices to create a successful online store for mobile viewing

1:50pm

Track 1: Social media marketing
Leaping into vertical storytelling with mobile ads

Track 2: Ecommerce marketing
Omni-channel ecommerce: The consumer shopping behaviour

Digital Innovation
2.30pm Case study: Incorporating AR experience towards enhancing brand value
3.10pm Afternoon networking break
3.30pm Case Study: How voice assistance will transform marketing as we know it
4.10pm Case Study: Gearing towards transactional AI chatbots to monetise marketing opportunities
4.50pm Closing remarks
5.00pm End of conference

 

Featured Speakers

 Rezwana Manjur

Rezwana Manjur

‎Regional Editor

Marketing Magazine

Allan Phang

Allan Phang

Head of Esports

AirAsia

Tang Siew Wai

Tang Siew Wai

Country Head

Carousell Malaysia

Saurabh Madan

Saurabh Madan

Director - APAC Enterprise Business

Clevertap

Sha Nawaz

Sha Nawaz

Vice President

Deutsche Bank

Rachel Chong

Rachel Chong

Senior Consultant

Digimind

Neeraj Gulati

Neeraj Gulati

Partner

Entropia Global

Vijay Jayanti

Vijay Jayanti

Former Director of Customer Charter & Marketing Analytics

Flipkart

Aaron Gomez

Aaron Gomez

VP Digital Strategy

GOJEK

Cheryl Goh

Cheryl Goh

Group VP of Marketing / Founding CMO

Grab

Suresh Balaji

Suresh Balaji

Regional Head of Marketing

HSBC

Calvin Yeap

Calvin Yeap

Head of Marketing

iPay88

Jin Lim aka Jinnyboy

Jin Lim aka Jinnyboy

Founder

JinnyboyTV

Diana Boo

Diana Boo

Chief Marketing Officer

Lazada Malaysia

Nurezali Osman

Nurezali Osman

Head of Industry Development

Malaysia Digital Economy Corporation (MDEC)

Datuk Seri Garry Chua

Datuk Seri Garry Chua

President

MRCA - Malaysia Retail Chain Association

Tai Kam Leong

Tai Kam Leong

Head of Brand & Marketing

Maxis

Eugene Lee

Eugene Lee

Marketing Director

McDonald’s Malaysia

Saket Kumar Jha

Saket Kumar Jha

Chief Revenue Officer, Emerging Markets

Netcore

Yoko Nogami

Yoko Nogami

Digital Marketing Director

Pfizer Biopharma Emerging Markets

Vijayaratnam Tharumartnam

Vijayaratnam Tharumartnam

Director, Group Corporate Communications

PROTON

Emily Chong

Emily Chong

Deputy General Manager

Pizza Hut Malaysia

Darren Yuen

Darren Yuen

Group Managing Director

Reprise Digital

Lok Weng Lum

Lok Weng Lum

Head of Online Marketing, Campaigns and CRM

Shopee

Jillian Chia

Jillian Chia

Partner

SKRINE

Vijay Kunduri

Vijay Kunduri

Managing Director

Unruly

Jo Bjordal

Jo Bjordal

Director of Growth

ZALORA

Kannan Rajaratnam

Kannan Rajaratnam

Customer Experience and Epayments Director, Southeast Asia

ZALORA

To enquire about speaking opportunities or to suggest topics for 2020, please contact Prassana Pillay at PrassanaP@marketing-interactive.com or +65 6423 0329

Sponsors & Partners

For sponsorship opportunities, please contact:

Chua Soon Tzer
Regional Commercial Director, SEA
Tel: +65 6423 0329
Email: soontzerc@marketing-interactive.com

Event Venue

Pavilion Hotel Kuala Lumpur

Bukit Bintang, 55100 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia