AGENDA

Day 1
2019-11-12
Day 2
2019-11-13
08:00
Registration
09:00
Welcome and opening remarks
Welcome and opening remarks image
Rezwana Manjur
Regional Editor, MARKETING magazine
09:10
Opening keynote: Zooming into Thailand 4.0 initiative towards developing a tech-centric ‘value-based economy’
  • Developing a national digital roadmap with a strong focus on investment in digital infrastructure, skills and technology
  • Exploring the government’s effort to promote the growth of innovative businesses utilising digital technology
  • Highlighting the mobile impact in Thailand and how mobile is dominating the digital advertising landscape
Opening keynote: Zooming into Thailand 4.0 initiative towards developing a tech-centric ‘value-based economy’ image
Kasititorn Pooparadai
Senior Executive Vice President, Digital Economy Promotion Agency (DEPA)
09:50
Brand engagement through Esports and how it is changing the game
  • The growth of ONE Esports and what to expect next for our fans
  • Demographics of Esports, following the success of ONE Martial Arts Fan Fest
  • How local brands can see themselves on ONE Esports’ platform
Brand engagement through Esports and how it is changing the game image
Carlos Alimurung
Chief Executive Officer, ONE Esports
10:30
Morning networking break
Immersive Digital Advertising
11:00
Exploring new approaches to create an effective digital marketing strategy and journey
  • Tapping into brand growth through a customer journey, touch point and cross generation approach to consumer profiling
  • Utilising social and digital marketing platform for effective conversion and engagement
  • Exploring Hero Content for conversion optimisation and lead generation to maximise ROI
Exploring new approaches to create an effective digital marketing strategy and journey image
Vivek Elankannan
AVP, Head of Digital Marketing & Strategy, Home Credit Indonesia
11:40
Leveraging the latest advances to create a strong video marketing strategy
  • Exploring how TikTok rattles the world with video content and maximising short video
  • Illustrating brand and product stories to increase engagement and drive results
  • Creating effective video content based on your target customer and the content they are looking for
Leveraging the latest advances to create a strong video marketing strategy image
Thanaphon Arphasittinant
Director of Partnerships, TikTok
12:20
Speed networking
12:30
Networking lunch
Attribution, Personalisation & Conversion
13:30
Redefining digital marketing strategies through customer journey analytics and sentiment analysis
  • Leverage analytics to predict next-product-to-purchase for cross-selling and up-selling applications
  • Using Net Promoter Score (NPS) attribution modelling to enhance customer sentiment efforts and better customer engagement
  • Best practice to leverage machine learning to minimise customer loss and maximise retention
Redefining digital marketing strategies through customer journey analytics and sentiment analysis image
Apirada Benchakaranee
Head of Digital Marketing, Cigna Thailand
14:10
Programmatic marketing: Replacing human negotiations with machine learning and AI-optimisation
  • Exploring the rules for programmatic marketing to increase efficiency and transparency in business
  • Looking at effective page optimisation to maximise page’s success and ROI
  • Discussing design considerations for conversion optimisation by turning page visits into sales
Programmatic marketing: Replacing human negotiations with machine learning and AI-optimisation image
Sunny Grosic
Director of Sales & Marketing, InterContinental Hotels Group
14:50
Hyper-personalisation: Using AI and predictive intelligence to deliver the right message to customers at the right time
  • Capitalising on data analytics modelling techniques for customers’ micro-segmentation and monitoring buying patterns in real-time
  • Providing tailored marketing content to different customer groups to reduce marketing waste
  • Increasing sales conversion by advancing intimacy of engagement and personalisation
Hyper-personalisation: Using AI and predictive intelligence to deliver the right message to customers at the right time image
Charles Ng
VP of Enterprise AI, Appier
15:30
Afternoon networking break
Digital Transformation
16:00
Panel discussion: From a legacy business to a digital disruptor: Reinventing marketing strategies by transforming the core
  • Uncovering the obstacles and best routes for the digital transformation of legacy organisations
  • Embracing technologies to enhance product offerings and foster connections with customers to drive demand
  • Leveraging the use of data as a strategic pillar for all digital marketing plans in an organisation
Panel discussion: From a legacy business to a digital disruptor: Reinventing marketing strategies by transforming the core image
Moderator: Rezwana Manjur
Regional Editor, MARKETING Magazine
Panel discussion: From a legacy business to a digital disruptor: Reinventing marketing strategies by transforming the core image
Panelist: Punnic Jot
Group General Manager Marketing, The Mall Group
Panel discussion: From a legacy business to a digital disruptor: Reinventing marketing strategies by transforming the core image
Panelist: Andita Rasyid
Head of Marketing Asean, Kraft Heinz
Panel discussion: From a legacy business to a digital disruptor: Reinventing marketing strategies by transforming the core image
Panelist: Preetam Jena
Area Director of Digital Marketing & Online Distribution, Accor Hotels
Panel discussion: From a legacy business to a digital disruptor: Reinventing marketing strategies by transforming the core image
Panelist: Jamie Brennan
Deputy Director Product Merchant and Loyalty, True Digital Group
16:40
Closing remarks
Closing remarks image
Rezwana Manjur
Regional Editor, MARKETING magazine
17:00
End of day one
08:00
Registration
09:00
Welcome and opening remarks
Welcome and opening remarks image
Rezwana Manjur
Regional Editor, MARKETING magazine
Digital Customer Experience
09:10
Think regionally, act locally: Mastering localisation to enhance the consumer experience and expand brand reach
  • Employing the use of data to diversify your product line for different locations
  • Elevating buyers’ confidence with localised user-generated content
  • Developing effective localisation strategies by examining website traffic, pricing patterns, social media engagement and local consumer habits
Think regionally, act locally: Mastering localisation to enhance the consumer experience and expand brand reach image
Monika Mikušová
Regional Head of Marketing of Asia Pacific, foodpanda
09:50
Thinking mobile-first: Engaging with connected consumers using real-time insights
  • Exploring the role of mobile in the life of the connected consumer
  • Leveraging mobile to gather and identify real-time consumer insights
  • Delivering personalised customer experiences at scale using mobile
Thinking mobile-first: Engaging with connected consumers using real-time insights image
Sudhanshu Saxena
Head of Strategic Partnerships, APAC, InMobi
10:30
Morning networking break
Content & Influencer Marketing
11:00
Driving business performance with tailored digital marketing campaigns for older audiences
  • Connecting data across multiple channels and furnishing the contact centre agent with the information for sales conversion
  • Educating prospects with high-quality content to serve older audiences who research products and services extensively before purchase
  • Leveraging YouTube advertising by creating targeted display and overlay ads for older generations who are more receptive to video content
Driving business performance with tailored digital marketing campaigns for older audiences image
Kamolporn Kongkiatngam
Head of Brand Communication and Marketing Planning, TMB Bank
11:40
Networking Game Session – Soapbox
12:20
Power networking
12:30
Networking lunch
13:30
Achieving a formidable brand by building B2B content with digital marketing campaign for audience
  • Building a content marketing strategy approach to keep assets on brand up to date
  • Measuring and analysing the content effectiveness by keeping the assets on-brand and up to date
  • Creating a more effective, insights-driven sales materials to ensure that the targeted audience meet the marketing goals
Achieving a formidable brand by building B2B content with digital marketing campaign for audience image
Todd Bates
Head of International Marketing, Telstra
14:10
Win over the Gen-Zs: Tapping into social sentiment in social media marketing campaigns
  • Leveraging brand marketing on social media to capture sentiment insights of consumers
  • Increasing revenue from sentiment-based pricing and innovative marketing campaigns
  • Using sentiment analysis to improve the customer experience
Win over the Gen-Zs: Tapping into social sentiment in social media marketing campaigns image
Chusin Mateechaipong
Head of Digital Marketing, True Digital Group
14:50
Going beyond social media: Revolutionising decision making process by harnessing the voice of the all-powerful consumers
  • Delving into how brands can practically navigate the complexities of the digital era
  • Bridging the digital divide between brands and consumers with consumer data
  • Examining and analysing all the data needed to bring the voice of the consumer into your business decisions
Going beyond social media: Revolutionising decision making process by harnessing the voice of the all-powerful consumers image
Sirimas Bigler
Group eCommerce and Digital Strategy Lead, Jaspal Group
15:30
Afternoon networking break
Digital Talent
16:00
Panel discussion: Mapping and developing digital talent for marketing success
  • Addressing the need for digital talent in organisations to keep pace with the ever-evolving digital landscape
  • Discussing the appropriate up-skilling and retraining strategies for your existing non-digital talent
  • Building the optimal in-source/outsource model for your organisation
Panel discussion: Mapping and developing digital talent for marketing success image
Moderator: Worayud Laisuwan
SEO Associate Director, GroupM
Panel discussion: Mapping and developing digital talent for marketing success image
Panelist: Kate Hongtongkam
Head of Marketing, Fuji Xerox (Thailand) Co., Ltd
Panel discussion: Mapping and developing digital talent for marketing success image
Panelist: Tayita Youngcharoen
Cluster eCommerce Strategist, JW Marriott Hotel Bangkok & Courtyard by Marriott Bangkok
Panel discussion: Mapping and developing digital talent for marketing success image
Ekburut Ekkalakdilok
Head of Digital Marketing, Thai AirAsia
16:40
Closing remarks
Closing remarks image
Rezwana Manjur
Regional Editor, MARKETING magazine
17:00
End of conference
Select date to see events.