About the Event:
In today’s fast-paced digital world, marketers face the constant struggle of capturing and retaining customer attention. Traditional marketing methods are losing effectiveness, and building genuine connections feels increasingly complex.
Understanding the fragmented customer journey, leveraging data for actionable insights, and creating personalised, engaging experiences across multiple channels is a significant hurdle. How do you cut through the noise and create meaningful interactions that drive conversions?
Join us for an exclusive event designed to equip you with the strategies and insights needed to overcome these challenges. We’ll delve into the power of data-driven marketing, explore the art of conversational engagement, and uncover real-world success stories. Discover how to build seamless customer journeys and create authentic connections that resonate.
Why Attend?
- Learn how to decode the modern consumer journey and leverage data to drive meaningful conversions.
- Discover strategies for creating seamless pathways to customer connection and building stronger relationships.
- Be inspired by a compelling case study showcasing the transformative power of effective communication.
- Connect with fellow marketing professionals and expand your network.
- Walk away with actionable takeaways to implement immediately and achieve unparalleled results.
Speakers
Alice Wong
Director, Marketing & Partnership, East Asia (HK, TW & KR)
Karen Wong
Deputy Editor North Asia
MARKETING-INTERACTIVE
AGENDA
29 April 2025 (Tues)
14:00pm – 17:00pm HKT
Venue: Google Hong Kong Office
Day(s)
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Hour(s)
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14:00
Registration
14:30
Opening & Welcome Remarks
Introduction to the event’s theme, focusing on the challenges and opportunities facing marketers in today’s digital environment. We’ll touch upon the growing importance of personalised interactions and the need for data-driven strategies.
Karen Wong
Deputy Editor North Asia
MARKETING-INTERACTIVE
14:40
The Power of Data: Understanding Touchpoints and Driving Conversions
Insights on decoding the complexities of the modern customer journey, focusing on the importance of understanding touchpoints and leveraging data to drive meaningful conversions. We’ll delve into emerging trends in consumer behaviour and discuss how marketers can adapt their strategies to meet evolving expectations. Practical insights and actionable takeaways will be provided.
15:10
Optimising Conversational Experiences – Building Seamless Pathways to Customer Connection
Addressing the challenges of creating seamless conversational experiences that drive engagement and conversions is no simple task. We’ll explore strategies for optimising communication channels, personalising interactions, and building stronger customer relationships. The focus will be on creating authentic connections that resonate with target audiences.
15:25
Networking Break
15:50
Case Study: Transforming Customer Interactions through the Art of Effective Communication
A compelling case study showcasing how CMER Eye Center successfully transformed its customer interactions through strategic communication. This session will highlight the challenges faced, the strategies implemented, and the tangible results achieved, focusing on the importance of building meaningful connections.
16:05
Supporting Your Growth: Resources for Enhanced Marketing
A brief overview of valuable resources and support available to attendees, focusing on tools and incentives that can help them achieve their marketing goals. This segment will highlight the commitment of the event partners to empowering marketers with the resources they need to succeed.
16:10
Panel Discussion: The Future of Marketing – Collaboration and Innovation
A dynamic conversation featuring Wati, Google and Airwallex exploring the future of marketing, focusing on the importance of collaboration and innovation. We’ll discuss emerging trends, the role of technology in shaping customer experiences, and the strategies that marketers can adopt to stay ahead of the curve. This session will provide valuable insights into the industry’s direction and the opportunities that lie ahead.
Speaker:
Alice Wong
Director, Marketing & Partnership, East Asia (HK, TW & KR)
Closing Remarks & Networking
Contact us
Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +852 2861 1882