[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/03\/top-bg.png” parallax=”on” width=”100vw” module_alignment=”center” custom_padding=”4px||0px|||” background_image_phone=”https:\/\/conferences.marketing-interactive.com\/grb\/wp-content\/uploads\/sites\/50\/2024\/03\/br-bg-2.jpg” background_enable_image_phone=”on” border_width_top=”50px” border_color_top=”#00e785″ border_width_bottom=”30px” border_color_bottom=”#00e785″ locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” module_alignment=”center” custom_margin=”|0px||0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” custom_css_main_element=”max-width:100vw !important;” 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custom_css_main_element=”display:flex;||flex-direction: column;||align-items: center;||justify-content: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/03\/logo-6.png” title_text=”logo 6″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/03\/Wati-Engagement-Edge-Branding-CTA_Title.png” title_text=”Wati – Engagement Edge Branding-CTA_Title” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”96%” module_alignment=”center” custom_margin=”20px||20px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/03\/Wati-Engagement-Edge-Branding-CTA_Subtitle.png” title_text=”Wati – Engagement Edge Branding-CTA_Subtitle” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”74%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/03\/Wati-Engagement-Edge-Branding-CTA_Details.png” title_text=”Wati – Engagement Edge Branding-CTA_Details” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”76%” module_alignment=”center” custom_margin=”30px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/03\/Wati-Engagement-Edge-Branding-CTA_CTA.png” title_text=”Wati – Engagement Edge Branding-CTA_CTA Mouse Over” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3MTgifX0=@” align=”center” disabled_on=”off|off|off” admin_label=”REGISTER NOW” _builder_version=”4.27.0″ _dynamic_attributes=”url” _module_preset=”default” width=”80%” max_width=”300px” custom_margin=”30px||40px||false|false” global_colors_info=”{}” src__hover_enabled=”on|hover” src__hover=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/03\/Wati-Engagement-Edge-Branding-CTA_CTA-Mouse-Over.png”][\/et_pb_image][et_pb_image src=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/03\/Wati-Engagement-Edge-Branding-CTA_MI.png” title_text=”Wati – Engagement Edge Branding-CTA_MI” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” module_alignment=”center” custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|-55px|auto||” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”40px||40px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”][et_pb_text admin_label=”About the Event:” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
In today\u2019s fast-paced digital world, marketers face the constant struggle of capturing and retaining customer attention. Traditional marketing methods are losing effectiveness, and building genuine connections feels increasingly complex.<\/p>\n
Understanding the fragmented customer journey, leveraging data for actionable insights, and creating personalised, engaging experiences across multiple channels is a significant hurdle. How do you cut through the noise and create meaningful interactions that drive conversions?<\/p>\n
Join us for an exclusive event designed to equip you with the strategies and insights needed to overcome these challenges. We\u2019ll delve into the power of data-driven marketing, explore the art of conversational engagement, and uncover real-world success stories. Discover how to build seamless customer journeys and create authentic connections that resonate.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|-55px|auto||” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”40px||40px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}”][et_pb_text admin_label=”Why attend?” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Speakers” module_id=”speakers” module_class=”color1-box” _builder_version=”4.16″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” make_equal=”on” module_class=”speaksers-small-row” _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” module_alignment=”center” hover_enabled=”0″ locked=”off” collapsed=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Alice Wong” position=”Director, Marketing & Partnership, East Asia (HK, TW & KR)” image_url=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/04\/Alice-Wong_Photo.jpg” disabled_on=”off|off|off” admin_label=”Airwallex” _builder_version=”4.27.0″ link_option_url_new_window=”on” global_colors_info=”{}”]Airwallex<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Karen Wong” position=”Deputy Editor North Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/03\/Karen-Wong-1.png” disabled_on=”off|off|off” admin_label=”Karen Wong” module_class=”divioverlay-9555″ _builder_version=”4.27.0″ link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n MARKETING-INTERACTIVE<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”AGENDA” module_class=” color5-box ” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n 29 April 2025 (Tues)<\/strong> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Agenda” module_id=”agenda” module_class=”bg-white box-img ” _builder_version=”4.16″ background_enable_color=”off” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_countdown_timer date_time=”2025-04-29 14:00″ disabled_on=”off|off|off” _builder_version=”4.27.0″ _module_preset=”default” background_enable_color=”off” use_background_color=”off” global_colors_info=”{}”][\/et_pb_countdown_timer][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:00″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 14:00<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Registration” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:30″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 14:30<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Opening & Welcome Remarks” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Introduction to the event\u2019s theme, focusing on the challenges and opportunities facing marketers in today\u2019s digital environment. We\u2019ll touch upon the growing importance of personalised interactions and the need for data-driven strategies.<\/p>\n [\/et_pb_text][et_pb_team_member name=”Karen Wong” position=”Deputy Editor North Asia” image_url=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/03\/Karen-Wong-1.png” disabled_on=”off|off|off” admin_label=”Karen Wong” module_class=”divioverlay-9555″ _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n MARKETING-INTERACTIVE<\/strong><\/p>\n [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”14:40″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 14:40<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”The Power of Data: Understanding Touchpoints and Driving Conversions” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Insights on decoding the complexities of the modern customer journey, focusing on the importance of understanding touchpoints and leveraging data to drive meaningful conversions. We\u2019ll delve into emerging trends in consumer behaviour and discuss how marketers can adapt their strategies to meet evolving expectations. Practical insights and actionable takeaways will be provided.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:10″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 15:10<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Optimising Conversational Experiences – Building Seamless Pathways to Customer Connection” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Addressing the challenges of creating seamless conversational experiences that drive engagement and conversions is no simple task. We\u2019ll explore strategies for optimising communication channels, personalising interactions, and building stronger customer relationships. The focus will be on creating authentic connections that resonate with target audiences.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:25″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 15:25<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Networking Break” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”15:50″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 15:50<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Case Study: Transforming Customer Interactions through the Art of Effective Communication” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n A compelling case study showcasing how CMER Eye Center successfully transformed its customer interactions through strategic communication. This session will highlight the challenges faced, the strategies implemented, and the tangible results achieved, focusing on the importance of building meaningful connections.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”16:05″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 16:05<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Supporting Your Growth: Resources for Enhanced Marketing” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n A brief overview of valuable resources and support available to attendees, focusing on tools and incentives that can help them achieve their marketing goals. This segment will highlight the commitment of the event partners to empowering marketers with the resources they need to succeed.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”16:10″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]<\/p>\n 16:10<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Panel Discussion: The Future of Marketing \u2013 Collaboration and Innovation” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n A dynamic conversation featuring Wati, Google and Airwallex exploring the future of marketing, focusing on the importance of collaboration and innovation. We\u2019ll discuss emerging trends, the role of technology in shaping customer experiences, and the strategies that marketers can adopt to stay ahead of the curve. This session will provide valuable insights into the industry\u2019s direction and the opportunities that lie ahead.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Speaker:” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Speaker:<\/strong><\/p>\n [\/et_pb_text][et_pb_team_member name=”Alice Wong” position=”Director, Marketing & Partnership, East Asia (HK, TW & KR)” image_url=”https:\/\/conferences.marketing-interactive.com\/engagement-edge-hk\/wp-content\/uploads\/sites\/46\/2025\/04\/Alice-Wong_Photo.jpg” disabled_on=”off|off|off” admin_label=”Airwallex” _builder_version=”4.27.0″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Airwallex<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Agenda row” module_class=”agenda_row” _builder_version=”4.16″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”agenda_row_description” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”16:30″ module_class=”time” _builder_version=”4.27.0″ custom_padding=”20px||||false|false” global_colors_info=”{}”]16:30<\/strong>[\/et_pb_text][et_pb_text admin_label=”Closing Remarks & Networking” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Contact ” module_id=”contact” module_class=”color1-box” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nAGENDA<\/h3>\n
14:00pm \u2013 17:00pm HKT
Venue: Google Hong Kong Office<\/p>\nRegistration<\/h4>\n
Opening & Welcome Remarks<\/h4>\n
The Power of Data: Understanding Touchpoints and Driving Conversions<\/h4>\n
Optimising Conversational Experiences – Building Seamless Pathways to Customer Connection<\/h4>\n
Networking Break<\/h4>\n
Case Study: Transforming Customer Interactions through the Art of Effective Communication<\/h4>\n
Supporting Your Growth: Resources for Enhanced Marketing<\/h4>\n
Panel Discussion: The Future of Marketing \u2013 Collaboration and Innovation<\/h4>\n
Closing Remarks & Networking<\/h4>\n
Contact us <\/h4>\n